New webinar series! Join us for Media Training 101 on Thursday, August 6
Asian Americans Advancing Justice | AAJC is excited to launch a new webinar series focused on strategic communications best practices, ways to engage the press, social media, and communications tools to advance your work. In partnership with Charter Communications, a leading broadband connectivity company and cable operator known through its Spectrum brand, Advancing Justice | AAJC is hosting this three-part training to support community-based organizations and community leaders in sharing their stories and raising the visibility of their work in the media and online.
Please join us for our inaugural webinar on Media Training 101 on Thursday, August 6 at 4pm ET / 3pm CT / 2pm MT / 1pm PT / 10am HT. The webinar will explore what you need to know about working with press, finding the right news outlet for you, how to plan your media approach, what you need to pitch your story, and what the press wants to hear from you.
Michelle Boykins is the Senior Director of Strategic Communications at Asian Americans Advancing Justice | AAJC. Michelle has more than twenty years as an experienced communications and marketing professional. She has secured major news coverage from CNN, The Wall Street Journal, The New York Times, and The Washington Post. She has been interviewed by numerous media outlets from MSNBC and FOX television networks to NPR and CBS Radio, and quoted in various consumer magazines from Consumer Reports to Woman’s Day. As Senior Director of Strategic Communications, Michelle develops and implements the organization’s strategic communications vision and leads media relations and marketing efforts.
Bernadine "Bernie" Han is Group Vice President, News Standards and Practices for Spectrum Networks, a series of 24/7 news and sports networks owned and operated by Charter Communications. In this role, Bernie is responsible for ensuring that Spectrum Networks maintains the highest and most rigorous standards of fairness and integrity, and is a model for ethical, fact-based news reporting and storytelling.
