AGA expects a record $1.76B in legal bets for Super Bowl LX ͏  ͏
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[Morning Watchlist]

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GAMBLE ON THE SUPER BOWL ON THE CHEAP

Sports betting is one of the most reliable “seasonal catalysts” in
the market. The weeks leading into the Super Bowl typically deliver a
surge in engagement: more wagers, more promotional activity, and more
headlines—conditions that often lift sentiment across the publicly
traded betting ecosystem.

This year, the tape didn’t cooperate early. Instead of a clean
pre-game run, several gambling-related names sold off and became
technically oversold. Now, with Super Bowl Sunday close at hand, a
familiar setup is emerging: THE CATALYST IS STILL REAL, BUT THE SECTOR
IS CHEAPER.

That doesn’t guarantee upside—competition, margins, and regulatory
noise still matter—but it does create a tactical window where
“washed-out” positioning can snap back quickly if sentiment
shifts.

-------------------------

THE WAGERING NUMBERS KEEP CLIMBING

The industry’s own trade group continues to project enormous Super
Bowl betting activity.

For Super Bowl LVIII (2024), the American Gaming Association (AGA)
estimated $23.1 BILLION would be wagered by American adults, up from
$16 BILLION the year before.

More recently, AGA shifted its Super Bowl methodology to focus on
_legal wagering only_ (excluding casual pools and unregulated/offshore
activity), noting that prior estimates were based on consumer polling
that included all forms of betting.

Using this legal-only framing, AGA now estimates Americans will wager
a record $1.76 BILLION LEGALLY on SUPER BOWL LX.

Either way—survey totals or legal-only handle—the direction of
travel has been consistent: BIGGER PARTICIPATION, BIGGER DOLLARS, AND
MORE MAINSTREAM BEHAVIOR.

Also worth noting: Super Bowl LX is scheduled for tomorrow SUNDAY,
FEBRUARY 8, 2026.

-------------------------

_Banyan Hill Publishing_

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WHY THE “SUPER BOWL TRADE” MATTERS FOR STOCKS

Publicly traded betting companies tend to move on a few drivers around
major events:

*
SHORT-TERM ENGAGEMENT SPIKES (handle, active users, promotions)

*
NARRATIVE MOMENTUM (media attention + app downloads + “record
betting” headlines)

*
POSITIONING AND SENTIMENT (oversold sectors often bounce on catalysts)

This isn’t a thesis about long-term intrinsic value changing in two
weeks. It’s about how markets behave when a widely anticipated event
collides with oversold technical conditions.

THREE WAYS TO GAIN EXPOSURE

COMPANY: DRAFTKINGS (SYM: DKNG)
THE U.S. “PURE-PLAY” SPORTS BETTING NAME WITH A TECHNICAL REBOUND
SETUP

DraftKings remains one of the most recognizable U.S. online sports
betting operators—and it has shown notable price action around Super
Bowl season in prior years.

The key point today: the stock has been under pressure, and that
pressure created a potentially tradable setup. DKNG last traded around
$25.52.

From a trading perspective, the attraction is straightforward:

*
The stock has already digested negative headlines tied to competition
and pricing pressure.

*
Oversold conditions can limit incremental downside once sellers
exhaust.

*
A major sports catalyst can provide the excuse for a sentiment reset.

WHAT TO WATCH: a clean base, higher lows, and a reclaim of near-term
resistance—signals that the “falling knife” phase is ending and
a more durable bounce is developing.

-------------------------

_Stansberry Research_

DON'T MISS GOLD'S NEXT RECORD-BREAKING HIGH
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-------------------------

COMPANY: FLUTTER ENTERTAINMENT (SYM: FLUT)
THE GLOBAL HEAVYWEIGHT (FANDUEL) THAT CAN BENEFIT IF SENTIMENT TURNS
SECTOR-WIDE

Flutter is a different animal than DraftKings: more global scale, more
diversification, and major brand power through assets like FanDuel and
Paddy Power.

Like other names in the group, Flutter pulled back and became
technically oversold, and it has started to stabilize. FLUT last
traded around $149.47.

The near-term bullish argument is similar:

*
A lot of “bad news” has been absorbed (competition, promo
intensity, margin noise).

*
A record-betting headline environment can catalyze a relief rally.

*
Large-cap quality within the theme can attract capital if investors
decide the group has been de-risked enough.

WHAT TO WATCH: whether the pivot higher holds after the first
bounce—oversold rallies can fail quickly if buyers don’t follow
through.

ETF: ROUNDHILL SPORTS BETTING & IGAMING ETF (SYM: BETZ)
THE DIVERSIFIED “BASKET” OPTION FOR THE SUPER BOWL CATALYST

Not every investor wants single-stock exposure in a sector where
newsflow can swing violently. That’s where an ETF can make sense.

BETZ provides broad exposure to sports betting and iGaming companies
globally, allowing participation in a Super Bowl-driven sentiment
swing without relying entirely on one ticker. Roundhill’s fund page
describes its focus on sportsbook operators, online casino operators,
and suppliers.

BETZ last traded around $17.98 and has an expense ratio of 0.75%.

-------------------------

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-------------------------

_Are there any other sports betting stocks you're buying this season?
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"reply" to this email and let us know your thoughts!_

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