John,

The Trump administration is racing to build the largest deportation force in modern history, and it is relying on corporate platforms to do it. ICE has launched a nationwide recruitment blitz aimed at hiring 10,000 new agents to fuel mass arrests, detention, and deportation. That campaign depends on paid advertising infrastructure, and Google is providing it.

Google and its subsidiary YouTube are not passive platforms in this process. They are running ICE recruitment ads that glorify enforcement as warfare, frame immigrants as threats, and dress state violence up as a patriotic duty. These ads are strategically placed next to political content, right-wing media, and identity-based targeting that amplifies fear and grievance.

Google’s executives have personally benefited from massive tax giveaways while the company poured $302 billion into stock buybacks and reaped an estimated $6.8 billion a year in tax cuts after the Trump-GOP tax law. CEO Sundar Pichai alone took home roughly $1.25 billion in pay from 2018 to 2024, as Google used tax loopholes to funnel billions to shareholders instead of accepting responsibility for the harm its platforms enable.

Google has the power to stop this immediately. It chooses which ads to accept, which clients to profit from, and which lines it refuses to cross. Continuing to take ICE money means choosing revenue over human harm and allowing its platforms to be used as recruitment pipelines for abuse.

We must cut off ICE’s advertising pipeline. Tell the CEOs of Google and YouTube to stop taking money from ICE and take down these ads now.

Google spends heavily to influence lawmakers and protect its business model. Accepting ICE ad dollars fits neatly into a strategy that treats accountability as optional and harm as externalized.

Corporations like Google often claim they cannot control how government agencies use their platforms. That claim collapses the moment money changes hands. These are paid placements. They are reviewed, approved, targeted, and optimized. Every click generates profit. Every impression helps legitimize an agency carrying out mass deportation.

The same advertising systems are also being used to target Spanish-speaking communities. DHS has spent millions pushing Spanish-language ads on Google and YouTube that tell people to “go home,” weaponizing ad tech to intimidate immigrant families and normalize harassment at scale.

Public pressure works when it is focused and sustained. Google does not want to be known as the company that monetized deportation propaganda and harassment campaigns.

Send your message to the CEOs of Google and YouTube now and demand they cut off ICE’s ad pipeline.

Together, we can force corporate accountability where it matters most.