Friend,
The Department of Homeland Security is seeking to hire 10,000 new ICE agents to supercharge the Trump administration’s mass deportation agenda. To do it, DHS is pouring $100 million into what it calls an “aggressive” recruitment campaign—one steeped in wartime imagery and overtly anti-immigrant rhetoric.
ICE recruitment ads are being targeted at listeners of right-wing and so-called “patriotic” podcasts, as well as people who express interest in guns and tactical gear. The messaging leans heavily on militarized language, invoking a “sacred duty,” the need to “defend the homeland,” and warnings about “foreign invaders.”
After artists including Sabrina Carpenter, Olivia Rodrigo, and SZA condemned ICE for using their music without permission, DHS shifted tactics again—this time turning to “niche music beloved by neo-Nazis,” openly courting white supremacist aesthetics and audiences.
As one researcher put it, “In the past, those dog whistles were coming from supporters. Now they’re coming directly from the administration.”
While most of the spending is aimed at recruiting new ICE agents, DHS has also shelled out nearly $3 million for Spanish-language ads on Google and YouTube. These ads target Spanish-speaking communities in the U.S. with harassment and intimidation, telling people to “go home.”
No corporation in America should be enabling ICE—let alone accepting its money and profiting from this campaign of fear and dehumanization.
Demand Google and YouTube take down these vile ads and stop accepting money from ICE. Send a message to the CEOs of Google and YouTube now.
