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ADMINISTRATION SOCIAL MEDIA POSTS ECHO WHITE SUPREMACIST MESSAGING  
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Evan Gorelick
January 27, 2026
The New York Times
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_ A flurry of posts from the White House, Department of Labor and
Department of Homeland Security have included images, slogans and even
a song used by the white nationalist right. The posts have referred to
neo-Nazi literature, ethnic cleansing... _

A Department of Labor’s social post uses a phrase, “One Homeland.
One People. One Heritage,” which experts on extremism say echoes a
Nazi slogan, “One People, One Country, One Leader.”, Image credit:
U.S. Department of Labor (New York Times)

 

The posts have referred to neo-Nazi literature, ethnic cleansing and
QAnon conspiracies, mused about deporting nearly a third of the U.S.
population, and promoted lyrics from an anthem bellowed by the
far-right militants of the Proud Boys.

Their authors are not on society’s fringe. They are in the offices
of the White House and the departments of Homeland Security and Labor,
using official government accounts.

To some people, the administration’s posts sound patriotic. Others
might sense at most a faint dog whistle to extremists. Some posts may
just look odd. But those well-versed in the abstruse codes of
right-wing extremism hear klaxons. 

 
In the past month, government agencies have made dozens more
social-media posts that include iconography associated with far-right
extremist groups.  (Photo credit: Kenny Holston/The New York Times)
 

This month, the White House and the Department of Homeland Security
jointly posted a recruitment ad for Immigration and Customs
Enforcement on Instagram, Facebook and X, overlaid with the words
“WE’LL HAVE OUR HOME AGAIN.”

That’s also the name of a song, written by members
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of a self-described “pro-White fraternal order,” that has been
embraced by the Proud Boys and other white-nationalist groups.
Hundreds of explicitly neo-Nazi and white-supremacist accounts
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have shared the song on Telegram, an encrypted messaging app, since
2020. The white supremacist who killed three Black people at a
Jacksonville, Fla., dollar store in 2023 included lyrics from the song
in his writing
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A social media post from the Department of Homeland Security uses the
phrase “We’ll Have Our Home Again,” which is also the title of a
song written by white nationalists and embraced by groups like the
Proud Boys. (Image: New York Times)
 

“There are two types of people to whom these messages will quickly
look familiar,” Oren Segal, a vice president for counterextremism at
the Anti-Defamation League, said of the panoply of postings, “white
supremacists, and those who study white supremacists.”

A Homeland Security spokeswoman, Tricia McLaughlin, said that if the
ICE recruiting post were actually about the song, it “would be a
problem” and “morally repugnant.” But, she said, the post had no
relation to the white-supremacist anthem.

“There are plenty of references to those words in books and
poems,” she said, adding that she was “in charge of everything”
posted on the department’s social media accounts.

But when the post was opened on Instagram’s mobile app, audio from
the chorus of the song played in the background. After a reporter
pointed this out, Ms. McLaughlin said The Times was participating in a
left-wing conspiracy theory.

“I’m telling you it’s not there,” she said.

Less than 40 minutes after the interview on Thursday, the Instagram
post — including audio from the song — disappeared from social
media
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Posts on X and Facebook, which did not include an audio component, are
still visible.

It was The Times, Ms. McLaughlin said, that was “mainstreaming
racism” by tying the agency’s post to the white nationalist
anthem.

Richard Hanania, a political scientist who once wrote for
white-nationalist publications under a pseudonym
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before moderating his views, said such accusations were part of the
game.

“They do everything up to the line; it’s kind of clever,” he
said. “‘We’ll Have Our Home Again’ is a white-nationalist
song.” He added that to his knowledge, no other groups would use it.

In the past month, government agencies have made dozens more
social-media posts that include iconography associated with far-right
extremist groups.

As President Trump escalated his campaign to seize control of
Greenland this month, the White House’s X account posted an image of
a crossroads [[link removed]],
with a sun-drenched White House on the left and Russia and China to
the right. The caption read, “Which way, Greenland man?” Last
year, an ICE recruitment post on Homeland Security’s X account
[[link removed]] asked, “Which way,
American man?”

 

 
An official White House social post asks, “Which way, Greenland
Man?” The question is an echo of the book — “Which Way Western
Man?” — that is a foundational text of white supremacists.
 (Image credit: A screengrab of the official White House’s X
account
 

The slogans echo the title of a 1978 book — “Which Way Western
Man?_” — _that_ _white-supremacist groups treat _“_as
foundational,” said Robert Futrell, a sociologist at the University
of Nevada, Las Vegas. The book claims that Jewish people are plotting
to destroy Western civilization, that Adolf Hitler was right and that
violence against Jews is justified.

This month, the Labor Department posted a noir-style image
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“TRUST THE PLAN.” That’s also a central catchphrase of QAnon, an
internet conspiracy theory
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claims the world is run by a cabal of Satan-worshiping pedophiles, and
that Mr. Trump has been chosen to sunder it.

On New Year’s Eve, the White House’s X account posted a photo of
Mr. Trump alongside the word “remigration.”
[[link removed]] That is a
decades-old European concept centered on the expulsion of nonwhite
people and immigrants deemed “unassimilated,” said Wendy Via,
co-founder of the Global Project Against Hate and Extremism.

Tens of thousands of Germans protested the concept two years ago
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after the country’s far-right Alternative für Deutschland party
secretly met with neo-Nazis to discuss plans to implement it. (More
than a dozen AfD politicians have reposted Mr. Trump’s
“remigration” photo on X.)

Also this month, the Labor Department posted a video
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captioned “One Homeland. One People. One Heritage.” That phrase
resembled a German slogan used by Nazis during World War II, “Ein
Volk, Ein Reich, Ein Führer,_” _or_ “_One People, One Realm, One
Leader.”

The Department of Labor did not respond to multiple requests for
comment, but Abigail Jackson, a White House spokeswoman, dismissed any
connections between the government posts and extremism.

“It seems that the mainstream media has become a meme of their own:
the deranged leftist who claims everything they dislike must be Nazi
propaganda,” she said, adding, “Get a grip.”

Those who study the online right said one or two posts might be
coincidental. But “when you add it all together,” said William
Braniff, director of the Polarization and Extremism Research and
Innovation Lab at American University, “it’s much harder to
dismiss.”

Other experts were equally certain the apparent allusions were not an
accident.

“These people used to be in the dark corners of the internet,”
said Jessie Daniels, a sociologist at Hunter College who has studied
online extremism for 30 years. “Now, they are holding public
office.”

Part of the draw of the posts could be their potentially secret codes
and numerological clues, especially in the recruitment images. They
appear to be an appeal to “a very specific segment” of Americans,
young men who live online and are disaffected by what they see as
unwanted changes in American life, said Peter Simi, a Chapman
University sociologist who studies extremist groups.

Shirin Sinnar, a Stanford law professor who studies the legal
treatment of political violence, said “they are plainly trying to
recruit a segment of the population that’s moved by this
rhetoric.”

For years, Mr. Trump and his campaign have dealt with and rejected
accusations that officials in the Trump inner circle were
surreptitiously appealing to racists and antisemites. A Twitter post
by the candidate in 2016
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depicting Hillary Clinton beside a Jewish star, before piles of money,
had previously appeared
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on a message board known for antisemitism and white supremacy.

Mr. Trump’s final campaign commercial that year featured grainy
images of George Soros, the liberal American financier; Janet L.
Yellen, then the chairwoman of the Federal Reserve; and Lloyd C.
Blankfein, then the chairman of Goldman Sachs — all of them Jewish
— as Mr. Trump warned darkly about the “global special
interests.”

“It’s just a straight line between these ideas and the modern
Trump administration,” Mr. Hanania said. 

 
An official White House social media post pictures President Trump
next to the word “remigration,” a term used by the far right in
Europe to call for the expulsion of foreigners. 
(New York Times screenshot)
 

The Trump administration is “mobilizing these people and having them
flood Twitter and create this environment that they’re winning,”
he said. “The fact that the media and liberals react so strongly to
this is kind of a badge of honor.”

Scott Greer, a right-wing podcaster and writer who considers himself
part of the “online right” that these posts are ostensibly
targeting, is not so sure of the administration’s motivation. Some
on the Internet-obsessed right think the posts “are meant to
bamboozle them into liking Trump,” he said. For his part, he added,
even though some of the posts go “too far with what the normal,
not-so-online MAGA base may be for,” he now thinks they reflect the
broader trend of politicians “taking this more irreverent tone and
using memes from the right and left.”

“We accept it as more a normal part of politics,” he said.

Many Republican leaders vehemently denounce antisemitism
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and the Trump administration has put pressure on universities and
other parts of American society to protect Jews from hate speech and
attacks. But in recent months, some members of the party have openly
wrestled with whether to reject
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some Trump supporters who have made antisemitic, bigoted or extremist
remarks.

When asked in December whether far-right extremists and conspiracy
theorists should be embraced as part of the Trump coalition, Vice
President JD Vance declined to rule them out
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In contrast, Mr. Trump said of antisemites in an interview this month
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with The Times, “I think we don’t need them,” emphasizing, “I
think we don’t like them.”

Still, most of the social media posts remain, despite the scrutiny
over possible allusions to extremism.

_[__EVAN GORELICK_ [[link removed]]_ is a
New York-based writer for __The Morning_
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daily newsletter of The Times.]_ 

* Donald Trump
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* MAGA
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* Stephen Miller
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* ICE
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* DHS
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* homeland security
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* Dept. of Labor
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* white nationalism
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* white nationalists
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* ultra-right
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* nazism
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* Proud Boys
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* Racism
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* misogyny
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* homophobia
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* xenophobia
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* far-right
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* Alt-Right
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* social media
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* Elon Musk
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