Cruelty is built into the system itself.
[link removed]
Take Action
[link removed]
[link removed]
Dear John,
Just days after Winter Storm fern battered the Eastern U.S., heartbreaking new footage
[link removed]
reveals the storm’s devastating impact on vulnerable calves in the dairy industry.
The video shows baby cows—many of them just weeks old—left outdoors in frigid, wet conditions with no meaningful protection from the howling wind and snow. While communities and businesses across the country were warned days in advance to prepare, these calves were left to endure the storm where they stood.
The neglect we documented isn’t an exception or a mistake; it’s a predictable outcome of an industry built on treating animals as replaceable.
If a dog were left in these conditions, most people would call it abuse. Yet for the calves in our footage, this level of suffering is hidden behind the glossy ads of “happy cows.”
What our footage exposes is a damning indictment of a system that prioritizes profit over protection. It’s the predictable result of an industry that invests heavily in marketing while failing to protect animals in its care when storms strike.
You can help expose this cruelty.
[link removed]
Sign our petition today demanding accountability and an end to the deceptive campaigns that hide this suffering.
[link removed]
This systemic failure to protect animals—whether from extreme cold, violent abuse, or routine, painful procedures—is unacceptable.
It’s time to stop letting Dairy Management Inc., the marketing arm of the industry, hide this cruelty behind a veil of wholesomeness. Add your voice and demand accountability by signing our petition today.
[link removed]
Together, we can create the future all animals deserve.
Sincerely,
Luiza Schneider
Global Vice President of Investigations
P.S. The truth behind the dairy industry is horrific, but with your help, we can make it impossible to ignore. Your gift today
[link removed]
will fuel all of our vital work to transform our food system to one that is kind to animals, people, and the planet.
mercyforanimals.org
8033 Sunset Blvd., Ste. 864
Los Angeles, CA 90046
866-632-6446
Donate Today
[link removed]
Your Impact
[link removed]
ShopMFA.com
[link removed]
Take Action
[link removed]
[link removed]
[link removed]
[link removed]
[link removed]
Your gift will be used where needed most to help farmed animals and support our work.
view this email in a browser
[link removed]
manage subscriptions
[link removed]
privacy policy
[link removed]
state fundraising notices
[link removed]
