PFAW Member,
We’ve seen in election after election that the Latino vote can make or break the margin of victory for progressives and Democrats.
There have been many headlines recently about how the Biden campaign is worried about the Latino vote, how even with Trump in the White House it remains a challenging group of voters for Democrats, and how Republicans are aggressively going after Latinx voters, including with Spanish-language ads.
We’re launching a crucial phase of our 2020 Latino voter outreach program with a seven-figure ad campaign over the next four weeks to get out the Latino vote against Trump Republicans – matching the million dollars the Biden campaign has announced it’s spending on Latino outreach.
And this is just the beginning! We urgently need your help to execute this phase and then to increase our Spanish-language ads and other Latino voter outreach after Labor Day in the final months of the election.
We have a $88,000 budget gap to close before our deadline in just three days. And all donations will be 3X-MATCHED by 7/31!
In 98 days we have the chance to end the Trump presidency and usher in a new progressive era to clean up Republicans’ mess and put our country on the right track – and Latinx voters, especially in the hottest battleground states like WI, PA, MI, FL, NC and AZ – could be the determining factor.
PFAW’s Latinos Vote! program is the premier national independent Latino voter mobilization media program in the country  – we’ve often been the only progressive group doing Spanish-language outreach through paid media in crucial states where Republicans vastly outspend Democrats in the Spanish-language market; we bring in iconic movement heroes like our board member Dolores Huerta to organize and fire up local volunteers, and partner with grassroots field organizations on the ground to make sure our tested and honed persuasion messages are reaching voters from many angles – from traditional and digital ads to canvassing and events.
Many Americans assume that Latinx voters are automatically fired up to vote Trump and his enablers out of office because of Trump Republicans’ racism and this administration’s extreme anti-immigrant brutality. But that’s not the case.
Just like any community, Latinx voters need to be reached out to and engaged. And like many other voting communities crucial to the Democratic coalition, Latinx voters need to be educated on the importance of voting and the fact that our vote matters and can decide the election, as well as the importance of voting AGAINST Trump Republicans, and how to navigate voting (and voting safely) in this complicated pandemic-driven landscape.
Our targeted ad campaigns focus on the issues that will get Latinos to the polls – including climate change and the environment! (Yes, that is a driving issue among many Latinx voters!)
We have the experience and expertise after building out our Latino outreach program over many years and election cycles.
If you believe in this work and that the Latino vote will make the difference in defeating Trump and be a gamechanger for long-term progressive success, then we need to know you’re with us TODAY.
Thank you for everything you do!
-- Lizet Ocampo, Political Director
|
Â
Â
Â
| Â | |||
| Â | |||
|
Do not reply directly to this e-mail. Please use [email protected]. Trouble viewing the email? THANK YOU for your support of People For the American Way! This email was sent to [email protected]. Reaching you over email is the best way we have to let you know about the ways you can take action to fight the Right Wing and defend our constitutional rights and values. If you have any thoughts, comments, or criticisms, or if there's a better email address at which to reach you, please let us know>> If you'd like to unsubscribe from our list, you can do that here>> Radical Right extremists are trying to turn back the clock on a century of advances in civil rights, women’s rights, workers’ rights, the social safety net and more… With Donald Trump in the White House, they’re waging an all-out assault on the fundamental pillars of our country – democracy, checks and balances, a fair and independent judicial branch, and core values like fairness, equality, and justice for all. PFAW is fighting back every day with: ✔ Grassroots organizing But we can’t do this vital work without the robust grassroots financial support of our members and activists.
|
|||
|
