Plus: AI gives The RealReal the edge in authenticating items
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January 28, 2026
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Financial worries drive consumer confidence to decade low
US consumer confidence declined sharply in January, reaching its lowest level since 2014, as Americans expressed escalating concerns about their financial outlook. Declining sentiment reflects mounting anxiety about personal finances and the broader economic environment. Elevated concerns about inflation, job prospects and economic uncertainty contributed to the drop, with more consumers reporting that jobs are becoming harder to find and fewer describing them as plentiful.
Full Story: The Associated Press (1/27), Reuters (1/27), CNN (1/27)
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World Electric opens regional distribution center in Ga.
Tampa, Fla.-based Sonepar subsidiary World Electric has opened a 155,000-square-foot regional distribution center in Suwanee, Ga., to improve delivery speed in the greater Atlanta area. The facility will also offer specialized services, particularly for solar and electric vehicle charging, such as kitting and prefabricated assemblies. World Electric will also provide enhanced contractor support with project management to address skilled labor shortages.
Full Story: Modern Distribution Management (1/26)
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First Brands starts closing down key North America units
As part of efforts to address its ongoing financial difficulties, auto parts distributor First Brands has begun winding down key North American units as lenders push back on additional funding. Company leadership notes that they have explored all available options to secure funding and advance the sale of these businesses as they seek new ownership.
Full Story: Reuters (1/26), The Wall Street Journal (1/26)
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Applied Industrial acquires Calif.-based Thompson Industrial
Industrial Distribution (1/27)
 
 
Cameron Ashley opens distribution center in Fort Worth, Texas
Hardware + Building Supply Dealer (1/26)
 
 
 
 
Operations and Technology
 
AI gives The RealReal the edge in authenticating items
The RealReal has introduced Athena, an AI-driven system, to enhance efficiency in processing and authenticating luxury goods. Athena, which has processed up to 27% of items, generates descriptions, suggests pricing and distinguishes genuine products from counterfeits. The company plans to increase Athena's reach to include high-end luxury items, potentially reducing listing times by 50% and saving millions in operational costs.
Full Story: The Wall Street Journal (1/21)
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Walmart uses AI to plan for winter storm demand
 
A truck driver installs tire chains on a Walmart truck along Interstate 90 after a snow storm near Snoqualmie Pass, Washington, U.S., on Tuesday, Jan. 4, 2022. Snoqualmie Pass had the highest snowfall in 20 years as of Jan. 3, according to the Washington State Department of Transportation (WSDOT). Photographer: David Ryder/Bloomberg via Getty Images
(Bloomberg/Getty Images)
Walmart employed AI to anticipate demand shifts and reroute supplies ahead of a major winter storm in the US. The company employed advanced forecasting models and a simulation platform to put storm-related supplies such as water and ice melt in strategic locations and reroute perishable goods to avoid disruptions. The AI-driven system also optimizes routes for stocked mobile units known as "jump trailers."
Full Story: Retail Brew (1/23)
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AI helps distributors mitigate disruption
AI is helping distributors manage ongoing disruptions such as tariffs and supply chain issues, acting as a "shock absorber" by enhancing visibility and agility, writes Keith Fatula, DataXstream's vice president of solutions engineering. AI can unify fragmented systems, offering real-time decision support and demand insights that enable quicker responses and faster recovery from market shocks.
Full Story: Industrial Distribution (1/22)
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Sales and Marketing
 
AI in B2B marketing: Efficiency vs. authenticity
AI is transforming B2B marketing by enhancing efficiency in audience research and content creation, but overreliance on AI without human oversight can undermine authenticity and credibility, as seen in incidents involving Deloitte and Air Canada. Tiffany Nwahiri of 3rd + Taylor stresses that AI should be used as an assistant instead of a strategist, with human review essential to maintaining brand trust.
Full Story: MarketingProfs (free registration) (1/22)
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Partial government shutdown looms over DHS funds
Senate Democrats are threatening to withhold support from a $1.3 trillion appropriations package unless changes are made to Department of Homeland Security provisions, raising the risk of a partial government shutdown this weekend. If no agreement is reached, agencies like DHS and the Pentagon could be forced to pause nonessential operations, leaving hundreds of thousands of federal workers furloughed or working without pay, while critical services continue.
Full Story: Reuters (1/27), The Wall Street Journal (1/26)
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How your "help" may be hindering your team's progress
There are times when you may think you're helping a member of your team when you're really hindering them, especially if your assistance is unsolicited, vague or you take over the task from them, writes Lauren Florko, owner of Triple Threat Consulting, who notes that such "help" can result in team members disengaging. "If help creates confusion instead of clarity, every task requires more effort. The workday stretches and recovery time shrinks," Florko writes.
Full Story: Psychology Today (1/25)
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NAW Members - did you know that you now have access to MDM Premium? MDM Premium offers reporting, benchmarking, and business intelligence to help you stay competitive, anticipate market shifts, and make informed business decisions. Click here to activate your MDM Premium subscription.
 
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Transforming inventory into a dynamic asset portfolio
Distributors should move beyond traditional "gut feel" and static approaches and treat inventory as a dynamic asset portfolio using data-driven tools to optimize liquidity and profitability, writes Intuilize CEO Nelson Valderrama. This involves probabilistic forecasting and dynamic simulations using existing ERP data to optimize reorder points and quantities. This systematic approach eliminates the need for costly stockpiling, freeing up working capital and reducing the risks associated with storage and obsolescence.
Full Story: Modern Distribution Management (1/26)
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MDM Forecast: January Update Offers Our First Look at 2027 (1/20) 
 
 
Fastenal's Pricing Impact Expands in Q4 as Sluggish Market Conditions Continue (1/20) 
 
 
 
 
NAW Insider
 
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Invest in Your Future Leaders with NAW Education Programs
Prioritize your organization's greatest asset — your people. NAW's premier education programs, such as the online Management Academy and the in-depth Distribution Leadership Program at THE Ohio State University, are designed to equip your high-potential employees with the skills and insights they need to lead and succeed. Ensure your rising stars are prepared to drive your business forward by investing in their growth today. Learn more about how NAW can help you develop the leaders of tomorrow.
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About NAW
 
The National Association of Wholesaler-Distributors (NAW) is one of America’s leading trade associations, representing the $8 trillion wholesale distribution industry. Our industry employs more than 6 million workers throughout the United States, accounting for approximately 1/3 of the U.S. GDP. 250,000 wholesale distribution companies operate across North America, including all 50 states. Learn more.
 
 
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