Plus: Kearney sees resilience as a necessity in logistics
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January 27, 2026
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Kearney sees resilience as a necessity in logistics
 
Experience the bustling activity of a thriving harbor with this aerial view of a cargo ship navigating through the sea. The expansive view showcases the maritime world in action, with the cargo ship gliding through the harbor against a backdrop of industry and trade. The bustling scene, filled with cargo containers, cranes, and maritime activity, epitomizes global commerce and transportation networks. This image perfectly conveys the vibrancy of international trade, logistics, and the interconnectedness of global economies. It's an ideal visual for projects portraying a thriving harbor's dynamic and vital essence.
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Volatility has become a structural feature of the logistics market, necessitating resilience, according to the "State of Logistics Report" by Kearney for the Council of Supply Chain Management Professionals. The report highlights the importance of supplier collaboration and AI in optimizing processes. Since the report's release, market conditions have become more favorable for shippers, with declining ocean rates and increased warehousing vacancy.
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According to the 30th annual Third-Party Logistics Study, only 55% of shipper and third-party logistics provider relationships are considered strategic partnerships, with a significant disparity in what drives the two groups to pursue such relationships. While shippers cite supply chain disruptions and cost optimization as primary drivers, 3PLs focus on demand for visibility and customer experience.
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The National Association of Wholesaler-Distributors (NAW) is one of America’s leading trade associations, representing the $8 trillion wholesale distribution industry. Our industry employs more than 6 million workers throughout the United States, accounting for approximately 1/3 of the U.S. GDP. 250,000 wholesale distribution companies operate across North America, including all 50 states. Learn more.
 
 
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