Reagan with the Snap
New subscribers: We’re on episode 5 of a multiepisode series called American Rehab. If you haven’t listened yet, catch up here.
Luke Austin, a wannabe country singer, had founded the work-based rehab Cenikor while incarcerated in Colorado. As we revealed in last week’s episode, the program’s success helped to obscure Austin’s shady past. But as the years passed, he began funneling away Cenikor money for his own personal projects, taking increasingly violent steps to maintain his grip on power. The organization’s reputation suffered, and it started running out of funds.
Ken Barun, a longtime participant, began devising ways to save Cenikor. In the past, participants had been put to work on mostly small jobs, such as landscaping and operating a gas station. Barun dreamed bigger, sending residents to construction sites, a door factory and even the Houston Astrodome.
Then, in the late 1970s, Barun caught a break: An inventor named Byron Donzis perfected a set of football pads he called a “flak jacket.” He’d even convinced Houston Oilers quarterback Dan Pastorini to wear it during games. But he didn’t have the means to mass produce the gear – that is, not until Barun approached him offering access to a free labor force.
Before long, Cenikor participants were cranking out flak jackets for 28 NFL teams and 800 college programs. The program expanded from there, pulling in major donations from companies such as Shell and Boeing. It eventually caught the attention of President Ronald Reagan, who praised Cenikor during his reelection campaign in 1983.
“In all the years that Cenikor has been in business, rehabilitating lives, we have found that nothing works as well as work itself,” Reagan said. “And work, work is therapy. You feel better about yourself when you have something productive to do.”
Soon, the Reagan administration’s harsh war on drugs crackdown helped create a prison-to-rehab pipeline that benefited Cenikor even further. Today, about half of Cenikor’s participants are court-ordered there. One Texas judge told reporter Shoshana Walter that he’d sent more than 200 people to the facility during his tenure.
Hear the episode.
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