It's horrific -- teeth and claws are being ripped off from majestic lions and smuggled for jewellery. In a generation or two lions could be completely wiped out -- along with elephants, rhinos, and giraffes. But if large companies like Disney, whose new movie Lion King made a billion dollars, give just a small fraction of every animal advert to wildlife projects -- we could help to save these majestic creatures from extinction! Sign now to call on Disney’s CEO to join:

It's horrific -- teeth and claws are being ripped off from majestic lions and smuggled for jewellery. In a generation or two lions could be completely wiped out -- along with elephants, rhinos, and giraffes. But if large companies like Disney, whose new movie Lion King made a billion dollars, give just a small fraction of every animal advert to wildlife projects -- we could help to save these majestic creatures from extinction! Sign now to call on Disney’s CEO to join:
Sign the petition
Dear friends,

It's horrific -- teeth and claws are being ripped from majestic lions and smuggled for jewellery. In a generation or two lions could be completely wiped out -- along with elephants, rhinos, and giraffes.
 
But an amazing new idea championed by the UN could finally unlock the funds to save them...
 
They're pushing massive companies like Disney, whose new Lion King film just made over a BILLION dollars at the box office, to give just a small fraction of the money they spend on animal adverts to wildlife projects. Because they spend so much, it could help save these incredible creatures from extinction! And if Disney takes the lead, other major advertisers like Netflix, Google and more will likely follow suit.
 
They're deciding right now whether to join -- so let’s create a massive show of public support to persuade Disney's CEO, and flood his social media just before the UN's official Lion's Share launch in September! Every signature can help unlock thousands of dollars for threatened species:

Disney: Help protect the Lion King and the Circle of Life!

The biodiversity crisis is a quiet genocide taking place across the planet. Since the first Lion King movie 25 years ago, the African lion population has almost halved and scientists say up to a MILLION species are on the verge of extinction.
 
The good news is that Disney is already contributing to a variety of wildlife conservation projects and is actively considering joining the Lion's Share fund -- so a massive public call from citizens around the world (and Lion King fans!) asking them to be a true wildlife conservation leader is the exact thing that could tip them over the edge.
 
And as soon as Disney joins -- other advertising giants like Netflix, Google, and Coca-Cola will come under pressure to contribute their fair share as well. Now it's on us to start a domino-effect to help protect our wildlife for generations to come!
 
Sign and then share the letter to Disney's CEO so he knows millions around the world want him to join the Lion's Share Fund -- and then help bring other brands on board:

Disney: Help protect the Lion King and the Circle of Life!

This community has come together so many times in defense of our lands and oceans, and we've funded brave anti-poaching efforts to help wildlife thrive, all powered by small donations from around the world! Cracking the funding gap is one of the biggest challenges to meeting the biodiversity crisis, and this inspired Lion’s Share fund can unlock hundreds of millions to save the circle of life, before it's too late.
 
With hope and determination,
 
Joseph, Risalat, Laura, Iain, Christoph and the entire Avaaz team

More Information:

As Tigers Become Rarer, Poachers Are Targeting Lions (National Geographic)
https://news.nationalgeographic.com/2018/06/wildlife-watch-illegal-trade-lions-teeth-claws-poaching/

Disney's Lion King tops 1 billion at the box office (CNBC)
https://www.cnbc.com/2019/07/30/disneys-the-lion-king-tops-1-billion-at-the-box-office.html

Disney’s paltry conservation support (The Ecologist)
https://theecologist.org/2019/jul/17/disneys-paltry-conservation-support

Nature crisis: Humans 'threaten 1m species with extinction' (BBC)
https://www.bbc.com/news/science-environment-48169783

The Lion’s Share – a simple way to make a powerful difference for animals, wildlife and habitats (UNDP blog)
https://www.undp.org/content/undp/en/home/blog/2018/The-Lions-Share-a-simple-way-to-make-a-powerful-difference-for-animals-wildlife-and-habitats.html

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