John,
This week in Las Vegas, the gun industry’s largest trade event — the SHOT Show — is underway. It’s where manufacturers, retailers, and trade associations converge to shape how guns are sold, marketed, and regulated in the U.S. every year.
You’ve probably heard of the NRA — but so few people know about the National Shooting Sports Foundation (NSSF), the powerful industry trade association behind the SHOT Show. The NSSF influences marketing, policy priorities, and product trends across the gun industry, yet operates largely out of the public eye.
This year, we put our own message right in the path of that influence with our billboards. Right down Las Vegas Boulevard.
These installations are going viral online and sparking conversations well beyond the convention center doors. But billboards aren’t cheap, and keeping them up through this entire week takes sustained support.
If you believe that the public should know about who really shapes gun policy and marketing in America and that young people deserve better than more industry-friendly trade shows, will you help us keep this message visible?
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Your contribution now fuels a campaign that exposes influence and pushes back against an industry that profits from more guns and more sales — not safe communities.
Thank you for standing with March For Our Lives.
— The entire MFOL Team
