The Democrats and Republicans raise money by fostering fear and hatred. It's easy for them to do so. Both parties have the power to do hateful things to other people and can at least promise to prevent the other side from doing so. In a similar vein...
Most marketers get you to read their emails using clickbait or other manipulative techniques.
We will do neither thing.
We will use an approach called Plans & Progress
This was pioneered by Perry Willis for the Libertarian Party in the 1990s. It had great success, and we expect it to do so again, especially when tied to the Parity Project. We want you to understand what the approach is and why you should value it.
No manipulation!
Instead of fostering fear and hatred, we simply want to persuade you that the future can be better than the past.
We will do that by proposing specific plans. We will also report on the progress achieved by those plans. Thus the name, Plans & Progress Reports.
The Parity Project is our biggest plan, so we will mostly report on that. But we will also share every other positive thing that happens (and some negative ones too), including ballot access progress, media coverage, candidate recruitment, etc.
This means most of the emails we send you will contain good news.
Do you need a clickbait subject line to open a message containing good news?
We hope not.
That should mean we won't need to expend lots of mental energy devising clever ways to manipulate you into opening and reading our messages.
We can instead devote that time and energy to achieving parity with the Democrats and Republicans within the next ten years. Toward that end, our messages will simply be titled Plans & Progress for "today's date."
You should open them! And read them! I'll give you more reasons why below.
Does this mean every message we send you will be about fundraising?
No. There will be other subjects, but Plans & Progress will predominate. And each P&P report will ask for donations, because money is what buys visibility, and visibility is what will discover, recruit, and mobilize the 30-60 million Americans who either self-identify as libertarian, or who have mostly libertarian views on the issues.
Discovering and recruiting those libertarians is how we will achieve
parity with the Democrats and Republicans within the next ten years, and parity is how we will achieve Operation Everwhere, making our ideas and candidates seen and heard by everyone, everywhere, every day.
Operation Everywhere will then cause massive persuasion, leading to Libertarian Party superiority. And when that happens, we win.
You win!
So you really ought to look at this differently...
You ought to be damned pissed if we ever send you a message that doesn't ask for money!
Does this mean there's no room for contributions of a volunteer nature? Not at all. We will still need lots of volunteers to be party leaders, candidates, petition gatherers, and much more besides. Not only that...
There will also be volunteer ways you can find new recruits for the Parity Project. We'll be telling you exactly how to do that in the weeks and months ahead. Stay tuned! Speaking of which...
There are two super-easy volunteer activities you should do every single day.
First, open every message we send you, even if you don't read it. That prevents Google and Yahoo from shuffling our messages into promotional folders where they'll never be seen. If you really want to make an important contribution as a volunteer, it doesn't get any easier than that. It matters. So do it!
Second, as long as you've opened the message, read the damned thing. Most of them will be short bullet lists of progress points. It won't take you much time. It's also going to become important for you to talk to your friends and family about the Parity Project, even if they're not libertarians. We'll tell you why in future messages. But you can't very well talk about something you don't know much about. Stay informed! Open our Plans & Progress messages, and then read them!
Finally...
You don't have to be a donor, but you should be. It doesn't cost that much. Even $5 helps. If every person receiving this gave just $5, we would raise over $1 Million in a matter of hours >>>
Do you know what happens when a major donor sees an organization receiving vast amounts of small donations? It fills them with confidence and inspires them to contribute large sums.
Back during the Project Archimedes era, one wealthy person who had been lurking and reading the Plans & Progress Reports gained enough enthusiasm from what he was seeing that he sent a major donation check. It was the first donation we had ever received from this person.
Your donation could be the marginal one that inspires something similar. You have more power to cause change than you realize >>>
The Parity Project is underway, so the next message you receive from me will be a Plans & Progress Report. So get ready to rock and roll! Fuel the progress! DONATE!
With confidence that the future can be better than the past,
Steven Nekhaila
Chair, Libertarian National Committee
