Dear MoveOn member,
I'm Robert Fox, MoveOn's Chief Operating Officer. I'm usually behind the
scenes, running our budget and operations, so I don't typically email
you—but this is important.
Today marks exactly 100 days until Election Day. That means we have only
100 days to ensure Trump is defeated, Mitch McConnell loses control of the
Senate, and a blue wave sweeps across the country. To make this happen,
MoveOn is running the biggest, boldest election program in our 22-year
history.
But we need your help to meet our budget and fully bring these plans to
life. I just crunched the numbers, and we need 1,542 new weekly donors to
join us by midnight to meet our budget goals.
So I have an important request: With just 100 days left and the clock
running out, will you chip in $3 a week from now until Election Day
(that's 43 cents a day) to power our get-out-the-vote program? (MoveOn
will bill your weekly donation to your credit card once a month starting
today and will contact you shortly after the election to see if you want
to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
At many other political organizations, the Chief Operating Officer spends
most of their time wining and dining the billionaires and corporate donors
that bankroll them.
But not at MoveOn. I don't answer to corporate bosses, and billionaires
don't call the shots around here.
MoveOn is powered by thousands of small-dollar grassroots donations from
members like you across the country.
And recurring, weekly donors are especially helpful to planning our budget
and executing our ambitious campaigns. Let me explain why.
Recurring contributions provide a stable, reliable, and predictable flow
of revenue to the organization. This allows us to plan for big, ambitious
activities—like the type we have planned for the next 100 days—without
having to try and raise the funds at each step to make it possible, and
without pulling resources from our other work. With a consistent stream of
funding, we can devote less time and focus to raising money and more
energy to getting out the vote.
So, will you chip in $3 a week from now until Election Day to help ensure
we meet our budget necessary to defeat Trump, flip the Senate, and power a
massive blue wave? (MoveOn will bill your weekly donation to your credit
card once a month starting today and will contact you shortly after the
election to see if you want to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
John, the average weekly donation to MoveOn is $3. Between now
and election day, that weekly donation will allow MoveOn to do all this:
* Text 32,000 voters in swing states between now and Election Day. One
of our biggest strategies to win this year is asking MoveOn members to
sign Vote Tripling pledges: pledges to reach out to three of their
friends or family members, help them make plans to vote, and make sure
they cast a ballot. Studies have shown that this strategy is five
times more effective than traditional get-out-the-vote
tactics—especially for younger voters who will be critical to winning
in November.
* Send a digital ad to 3,500 “high-potential voters” in battleground
states. MoveOn's analytics team has been working to create high-tech
algorithms to identify young voters, new citizens, first-time voters,
and voters of color who are often ignored by campaigns but who—if they
are mobilized—have the power to tip the results of the election.
* And the impact of your contribution multiplies when it's added to the
donations of other MoveOn members like you. For example, if you and 77
other MoveOn members started a $3 weekly donation today, that would
provide enough funding to produce a new, hard-hitting TV ad!
The work we do over the next 100 days will determine whether or not we
defeat Trump and flip the Senate.
To ensure that we are able to fire on all cylinders, will you chip
in $3—or whatever you can—a week from today until Election Day? (MoveOn
will bill your weekly donation to your credit card once a month starting
today and will contact you shortly after the election to see if you want
to modify or cancel your weekly donation.)
[ [link removed] ]Count me in.
[ [link removed] ]No, I'm sorry, I can't chip in weekly.
Thanks for all you do.
–Robert Fox, Chief Operating Officer, MoveOn
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