Corporations showed us exactly how quickly they can act when their image is on the line.
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Color Of Change

John,

This week, a Minnesota hotel made national headlines after canceling reservations for ICE agents. Within hours, Hilton moved to remove its branding from the property. They made a big deal about it– cranes, signage, statements, and all.

Corporations showed us exactly how quickly they can act when their image is on the line.

The question is: Why don't Black communities receive the same urgency when we are harmed by state violence every day?

Immigration enforcement in this country depends on corporate cooperation. Hotels, airlines, tech companies, and contractors quietly enable ICE’s operations. This happens often while claiming neutrality or hiding behind policy. We all know neutrality is a choice, a very dangerous one. And too often, that choice puts Black lives at risk and leaves democracy shaken.

Black immigrants are more likely to be detained, criminalized, and deported than any other immigrant group. ICE violence doesn’t stop at immigration status. We have seen this lose interpretation of public safety used to fuel policing, surveillance, family separation, and fear in Black communities nationwide.

Many of the corporations that profit from Black consumers and celebrate Black culture publicly are simultaneously supporting systems that terrorize Black people behind closed doors.

That contradiction has proven itself to be deadly.

What we saw this week proves something powerful: corporations respond when they feel pressure.

Corporations are responding in real time to public pressure right now. Don’t let them off the hook.

Color Of Change is demanding that Hilton: End partnerships that materially support ICE and immigration enforcement and publicly commit to protecting Black and immigrant communities.

We refuse to let corporate leaders move swiftly to protect logos while dragging their feet on protecting people.

This moment is an opening and it won’t stay open for long.

Add your name to demand corporate accountability and an end to ICE-enabled harm

Our voices matter most when corporations are watching.

Together, we can force real change not performative statements, but actions that save lives.

Until Justice Is Real,
Color Of Change