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Tell Procter & Gamble’s new CEO to end the tree-to-toilet
pipeline.
͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌



Tell Procter & Gamble’s New CEO:
Stop Flushing Our Forests for Profit

Procter & Gamble (P&G), the maker of tissue products like Charmin
toilet paper, is fueling the degradation of Canada's boreal
forest — just to flush it down the toilet.

With a new CEO that took over earlier this month, now
is our chance to turn up the pressure for real change.

Tell P&G President and CEO Shailesh Jejurikar: End
forest degradation and commit to truly sustainable tissue
products. ( [link removed] )

TAKE ACTION ( [link removed] )

( [link removed] )

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DONATE ( [link removed] )

Dear NRDC Activist,

Every year, more than 1 million acres of
the Canadian boreal forest — the world’s largest intact forest —
are cut down to make disposable paper products like toilet paper,
paper towels, and facial tissue. This destruction is unnecessary,
reckless, and driven by corporate profit.

For the seventh year in a row, NRDC’s
latest The Issue with Tissue report found that Procter & Gamble
(P&G) remains one of the worst offenders, relying heavily on
carbon-rich, climate-critical forests to make its products.

As one of the world’s biggest toilet
paper manufacturers, P&G has a critical role to play in saving
the boreal by making products that use innovative and sustainable
alternative fibers like recycled content — and that don’t use
old-growth forests. And with the company’s new President and CEO
in place this month, now is a critical moment to demand change.

Sustainability-minded consumers like you
can send a clear message: Stop degrading forests for tissue
products. Send your letter to P&G President and CEO Shailesh
Jejurikar today. ( [link removed] )

What’s At Stake

The Canadian boreal forest is one of
the planet’s most important defenses against climate change. It
stores 208 billion tons of carbon — that’s decades of fossil fuel
pollution. But when industrial logging clearcuts these old-growth
forests, that carbon is unleashed, wreaking havoc on the
environment.

Clearcutting also destroys habitat for
threatened wildlife like boreal caribou and threatens the lands
and ways of life of Indigenous communities.

Tell P&G’s new President and CEO to
change course — before our forests are gone forever. ( [link removed] )

What We’re Doing Together

Public pressure is already driving
real change.

Here are two clear examples of how the actions of consumers like
you help compel these companies to change their policies, create
alternatives, and reduce deforestation and forest degradation:

* For the first time since NRDC launched
The Issue with Tissue ( [link removed] ) sustainability scorecard, P&G released a product that did not
earn an F — the grade reserved for products made almost entirely
from forest fiber, which has nearly double the climate impact of
recycled content alternatives. Its Charmin Ultra Bamboo product
earned a B for using more sustainable bamboo, proving better
options are possible. This new, more sustainable product from P&G
is a step in the right direction, even as it continues to use
large volumes of forest fiber for its flagship brands like
Charmin.
* Kimberly-Clark, maker of Kleenex and Cottonelle and one of
P&G’s biggest competitors, adopted a policy steering the company
away from sourcing fibers from old-growth and primary forests,
including the Canadian boreal. This shift was a direct result of
NRDC’s pressure campaign — and made possible because people like
you took action.

The momentum is on our side. P&G’s own products
show that sustainably made tissue is achievable — and their
competitors have already committed to changing the way they do
business.

Now it’s time for P&G to stop exploiting forests
for profit. Please send your message right away. ( [link removed] )

Sincerely,

Shelley Vinyard

Director, Global Nature, International

NRDC

Photo: River Jordan for NRDC

The mission of the Natural Resources Defense Council (NRDC) is to
safeguard the Earth: its people, its plants and animals, and the
natural systems on which all life depends.

We appreciate the opportunity to communicate with you and
other NRDC Activists. We are committed to protecting your privacy
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