What’s your resolution this year? ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌

This year, resolve to change the world

Animal photojournalist Jo-Anne McArthur with a brown and white cow
Jennifer Barckley Jennifer Barckley
SVP, Communications

The new year is for dreams. Big ones. Like the dream you and I share—a world where every animal is treated as a living, feeling being, worthy of care. 🌍

As animal advocates like you know all too well, there’s a lot of suffering in the world. But there’s also so much kindness. You remind me of that every day! 


A person yelling into a megaphone
Urgent!
New year. Same energy. 🔥📣

In protests around the world, people are getting louder and louder—calling on grocery stores to stop keeping animals in cruel cages. Executives are getting desperate. Will you show them we’re not going away until cages do?

LET’S GO!!!

A person holding a baby chick
Fight until every bird can spread her wings 🪽

You’d think hotel executives would know what good accommodations look like, right? Tell Choice Hotels and Radisson Hotel Group to stop pretending cages are an okay place for animals to live.

ADD YOUR VOICE

mended heart

Here’s one great way to beat the winter blues—the light and warmth of community! Meet up with other animal lovers near you to make the world a kinder place for all.

Find volunteer opportunities in your area!


A colorful salad on a plate
This delicious salad is hard to “beet” 🫜 😋

Whether you’re trying Veganuary or just looking for a fresh new recipe, this flavorful salad is the perfect way to kick off a healthy new year!

GET THE RECIPE

An illustration of a protestor yelling into a megaphone
Get fierce for the animals in Los Angeles! 💥

Join our friends at Animal Activism Collective for ten days of upskilling for the animals! Head to the LA Convergence to celebrate courage, community, and compassion. See you there? ❤️‍🔥

RSVP NOW

Two brown hens in a cage
End this cruelty across the globe 🌎 🇪🇨

Our friends at Terranimal are calling on one of the largest grocery stores in Ecuador to stop keeping hens in cruel cages. Will you add your voice for a cage-free world?

END CAGES NOW

A plant-based lunch bowl
Bring more care to the cafeteria 🎒🚌

Every child deserves access to healthy, plant-based meal options at school. Support The Plant Powered School Meals Pilot Act to help expand students’ lunch choices today!

IT’S LUNCH TIME!

Illustration of a cute rabbit
What’s your animal zodiac sign? ♉ ♐ ♒

Ever been curious about which animal represents your star sign? Well, this is your sign to check it out… ⭐

SEE IT ON INSTAGRAM!

Two brown and white happy cows
Craft your career around compassion 💼 ❤️

Bring your talents to our team and help create a kinder world for everyone! Check out our current job openings and let your skills shine—for the animals.

SEE JOB OPENINGS

Thank you for heading into a new year with us, for the animals! ✨