[ [link removed] ]Leaders We Deserve



Hi John,

There are a few questions folks of all ages ask me about often: “What are
we doing to reach younger voters? Are we on TikTok? How are we meeting
people where they are?”

So I wanted to share a quick update — last month, we posted our very first
video on Leaders We Deserve’s TikTok!

We’re investing in social media because this is where a huge part of the
electorate gets their news, learns about candidates, and decides what they
support. Additionally, it's a great tool to inspire the next generation to
run for office.

We also know that if we want to win, we can’t just show up in election
years or rely on old strategies. We have to build culture, cut through the
noise, and make sure people actually hear what’s at stake.

That’s why we’re building our online presence. We started with hiring an
incredibly talented 25-year-old video editor who understands the
platforms, the trends, and how to create content that feels authentic, not
too forced or cringe, not like a campaign trying too hard to share their
message. This is about communicating with Millennials and Gen-Z audiences,
because our candidates are Millennials and Gen-Z. We can get younger
people to vote if we give them people to vote for.

Already the results have been pretty exciting: on our first two videos for
the Leaders We Deserve TikTok we received over 500,000 views and 120,000
likes total and we even had people who came to our website and signed up
to run for office after seeing our TikTok videos.

We’re going to keep doing more of this, spotlighting our candidates,
breaking down what’s happening in the country in plain language, and
building the kind of digital presence that reaches people who don’t spend
their days refreshing political Twitter or watching cable news. The
leaders we deserve are out there but many of them need to be inspired to
run in the first place and many of the best have never even considered it.
With your support we are able to recruit candidates through direct
outreach and even our TikTok and then train, advise and fund their
campaigns. Thank you for making what we do possible.

[ [link removed] ]We’re heading into 2026 with a lot at stake but also a ton of
opportunity to make the changes we need. So, if you can, will you pitch in
$5 to help us reach more voters and support more young
progressive candidates?



[ [link removed] ]Donate $5 »



Thank you for your support,

David Hogg

P.S. If you want to check out our content, follow us on TikTok [ [link removed] ]here!





This email was sent to [email protected]. Email is a critical way we communicate with grassroots supporters like you. However, if you would like to change your subscription preferences, here are some options:

Receive Fewer Emails: [link removed]
Update Your Information: [link removed]
Unsubscribe: [link removed]

Leaders We Deserve
611 Pennsylvania Ave SE
#192
Washington, DC 20003
[email protected]

[PAID FOR BY LEADERS WE DESERVE, LEADERSWEDESERVE.COM, NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE'S COMMITTEE]