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John,
Twelfth-grade boys are nearly twice as likely to identify as pro-liberty vs. progressive — in fact, only 13% call themselves progressive.
So why does Generation Z still favor leftism over liberty — by a 48-to-33 margin?
The answer is: Girls Gone Woke.
Only 12% of twelfth-grade girls identify as pro-liberty. The share of 12th-grade girls who identified as progressive rose from 19% in 2012 to 30% last year.
This is bad news for relationships and future birth rates. But given that women tend to register to vote at higher rates than men — by a margin of almost 10 million — this is bad news for the country. So, before you start thinking about repealing the 19th Amendment, I’ve got a far more revolutionary proposal.
Get girls to read Ayn Rand. One doesn’t have to be an Objectivist to recognize that Rand’s novels have historically been the most effective “gateway drug” to liberty — or why CATO Institute co-founder Ed Crane called Rand “the all-time greatest recruiter for the liberty movement.”
Moreover, when it comes to the market for young fiction readers, once again, it skews female.
What else might magnetize young female readers to Rand’s novels? Well, for one thing, they’re filled with inspiring female protagonists — women who run railroads, engineers, journalists. Then there’s the romance and the celebration of masculinity and femininity as distinct ideals. And, of course, for all those young women who’ve ever struggled with boundaries, there’s the bracing defense of self-interest.
To capitalize on this opportunity, The Atlas Society is pioneering innovative approaches to market Ayn Rand's literature and ideas.
We're leveraging mediums that resonate with today's youth, such as graphic novels and animated videos. By combining philosophically rich content with dynamic visuals and compelling narratives, we aim to make Rand's philosophy vibrant and tangible to a new generation.
Did you know that the number of young people reading books for fun on a daily basis has dropped drastically in the last fifty years?
Fifty years ago, 70% of young people read books every day for fun. Any guesses on what percentage do today? Brace yourself: it's only 12%.
But here's something interesting: studies have shown that more and more young adults are getting hooked on graphic novels. To reach the next generation, we need to meet them where they are. The Atlas Society understands this, and we're finding new ways to share Ayn Rand's message.
We mix complex ideas with beautiful illustrations and exciting stories. This way, we can make Rand's ideas clear and interesting for young readers.
The Atlas Society is working hard to keep Rand's ideas alive. We want to distribute 100,000 copies of our graphic novels to Comic Cons, libraries, and homeschool groups nationwide.
For just $10, The Atlas Society can give out 5 Ayn Rand graphic novels. Can you help us reach more kids by donating $10, $20, $50, or even $100 today? Click below to support us:
Donate $10 & Distribute 5 Graphic Novels
Donate $20 & Distribute 10 Graphic Novels
Donate $50 & Distribute 25 Graphic Novels
Donate $100 & Distribute 50 Graphic Novels
Donate $250 & Distribute 150 Graphic Novels
Donate $500 & Distribute 300 Graphic Novels
One of our recent initiatives is an animated book trailer for Atlas Shrugged featuring a female protagonist.
This project represents our commitment to engaging young female readers and inspiring them with Rand's ideas.
However, we can't do this alone; your support will help the Atlas Society continue innovating and effectively reaching the next generation. Click below to help keep Ayn Rand’s ideals alive and inspire future generations.
I’m asking for a generous donation of $10, $20, $50, or even $100 today to help The Atlas Society reach new audiences with our transformative content. Please click below to show your support.
Thank you,
Jennifer Anju Grossman (JAG)
CEO
The Atlas Society
The Atlas Society is a 501(c)(3) Not For Profit Organization. All donations are tax-deductible.