Dear John,

The hate and extremism kept getting worse, no matter how often we reached out to Facebook to call for positive change.

Several weeks ago, ADL and our coalition partners like the NAACP, Color of Change, Mozilla and Common Sense Media launched #StopHateforProfit to demand change. In that short amount of time, tens of thousands of people like you have taken action, more than one hundred other non-profit organizations have stepped up to join us, and over a thousand businesses have paused their advertising and asked Mark Zuckerberg to address rampant hate speech and disinformation on Facebook — and we’ve heard news this week that a number of major advertisers including Disney, Allstate, McDonalds and Walmart have quietly paused their ads as well.

As we explain in the powerful “Dear Mark” video released yesterday, Facebook is still a place where it's too easy to find hate, bigotry, racism, antisemitism, Islamophobia and calls to violence. We are prepared to engage, and we want to help them improve. After Mark Zuckerberg and Sheryl Sandberg met with us and our partners, it was clear that they weren’t yet taking this issue seriously.

So today, ADL is standing alongside our partners in the #StopHateForProfit Coalition and joining the global day of action to tell Zuckerberg: enough is enough. Will you join hundreds of thousands of people who stand with this coalition to tell Mark Zuckerberg to #StopHateForProfit?

Don’t have Facebook or Twitter? Forward this email to a friend who does.

Public pressure on Mark Zuckerberg can have an impact. In recent weeks, he has announced modest changes to Facebook policies.

But so far, Facebook’s response to the #StopHateForProfit campaign has been insufficient and we all need them to do more. Facebook is still feeling the heat after allowing hateful incitements to violence in the wake of the police killing of George Floyd, and its own civil rights audit says Facebook is woefully behind in dealing with hate speech and misinformation rampant on its platform.

With great power comes great responsibility: Facebook has over 2.6 billion monthly users and is worth hundreds of billions of dollars. Every day, people use Facebook to learn about issues affecting our society and interact with each other — and need a safe space to do so. Without concrete action, the hate speech and disinformation on Facebook will continue to tear at the fabric of society.

Will you join the global day of action and hold Zuckerberg and Facebook accountable to society and #StopHateForProfit?

Sincerely,

Jonathan Greenblatt

CEO and National Director

ADL