Friend, The new Communist mayor of New York City said that he wants to replace the “rigidity of Rugged Individualism with the Warmth Of Collectivism.” Well, we hate to break it to the mayor, but our country was built by Rugged Individualists. It was the Rugged Individualists who toppled the Iron Curtain of collectivism once before, and we’re on a mission to do it again. That’s where you come in. |
In a society that rewards conformity and punishes conviction, being a Rugged Individualist makes you a threat. A Rugged Individualist is a person who believes in personal responsibility, faith, hard work, and not government handouts. They don’t wait for permission or make excuses. And they make sure not to take orders from bureaucrats who’ve never broken a sweat. That’s what this term stands for. And now, it’s something you can wear with pride. We designed the Rugged Individualist line for those who refuse to be ruled: |
The Rugged Individualist gear is a message. And it funds the mission to take Michigan back from the career politicians and radical elites who’ve wrecked it. |
