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Dear Friend,
Thank you to all our supporters who helped us raise $200,000 at the end of the year. Your support allows us to continue our life-saving work through 2026 and beyond!
In 2025, Brady has stuck to what we know: Gun Laws Save Lives. Our State Legislation Team has worked with gun sense leaders in offices across the country to pass life-saving legislation. In 2025, Brady celebrated 27 bills that were passed into law and 49 bills passed across the country. We are moving the needle on common-sense policies that are saving lives.
But our work doesn’t stop when laws are passed. Our multifaceted approach drives innovative strategies to ensure that gun violence prevention methods are not only available to the public but also understood and utilized: Our End Family Fire program partnered with the Ad Council to promote a first-of-its-kind awareness campaign, “Pause to Heal.” The campaign, highlighting the value and availability of Extreme Risk Protection Orders (ERPOs), has reached tens of thousands of people in Illinois.
Brady and End Family Fire’s advertising campaigns are reaching critical audiences, and 54% of gun owners who see our PSAs make changes to store their guns more safely. Our content has been viewed more than 7.4 billion times– and 2.9 million have sought out more information about safe storage. Americans are engaging with Brady’s culture change efforts on the roads, in their home, and, now, in the theaters. Brady is working with Hollywood’s decision-makers, and in 2026, hit releases will show our Show Gun Safety Principles.
Brady has also made strides to close the gaps the Trump administration has ripped open in gun store accountability. With the Bureau of Alcohol, Tobacco, Firearms, and Explosives’ (ATF) resources being diverted away from gun violence prevention, our work to hold the gun industry accountable is more important than ever. Brady’s historic trial in Baltimore rendered the largest verdict against a gun store ever– $62 million!
Outside of the courts, we’re continuing accountability projects such as the Gun Store Transparency Project, the largest database of gun store inspection reports ever released to the public. And, we’ve relaunched a tool that gun sellers and policymakers alike can use to set the standard for a safer industry, while we lack strong federal policy. The tool, our “Gun Dealer Code of Conduct”, details responsible business practices that minimize the risk that firearms will be used in crime.
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We are resilient, we are hopeful, and we are making strides towards a country free of gun violence. Our movement is still forcefully driving change, even without federal support. And we’ll continue to tally every legal victory, every law, and every household reached, because we are tired of tallying the lives lost to gun violence and the 470 mass shootings in 2025 alone. Friend, if you want to learn more about our progress, please view our 2025 Annual Report. >>
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