The Parity Project
The name proclaims the goal...
The Parity Project will equalize the Libertarian Party with the Democrats and Republicans in size, visibility, and electoral strength within the next ten years.
We will do this by...
Developing resources that already exist.
Taking yes for an answer, using a strategy of discovery before persuasion.
Buying advertising that sells a bright vision, shares a powerful fact, asks crucial questions, and offers three enticements.
The resources that already exist
30-60 million Americans either self-identify as libertarian or hold mostly libertarian positions on the issues. We know this from numerous studies and decades of Nolan Chart quizzes. These dormant libertarians represent untapped resources that already exist. We simply have to find and develop them.
Take yes for an answer
People who want to move in your direction are allies, not enemies. Invite them in. The longer they journey with us, the more libertarian they will become.
Discovery before persuasion
By discovering those who agree, we will gain the resources to persuade those who disagree. Please understand, this is not discovery instead of persuasion, but discovery before persuasion. Do discovery first, persuasion second. Discovery will provide the means for persuasion.
Become visible
The LP is largely invisible. We have tried to persuade the media to change that for us by covering us. It hasn't worked. That means...
We must buy our visibility.
The Libertarian Party is a product like any other. We must make it visible in order to sell it. We need thousands and then millions of dollars in good-old-fashioned advertising. But there's good news on this front...
Project Archimedes had only one effective advertising and recruitment tool - direct mail. Things are vastly better now. The Parity Project can use multiple advertising channels, including social networks and email. This purchased visibility will do the following things...
Sell the vision
The vision is a Libertarian Party as large, visible, and electorally successful as the Democrats and Republicans. Most people who self-identify as libertarian, or who have libertarian views, will want this, if only they can believe it's possible.
Share one powerful fact
Informing dormant libertarians that they are not alone - that there are 30-60 million of them - offers hope that the vision is possible. That hope will inspire participation.
The crucial questions
Finding, recruiting, and mobilizing the dormant libertarians could be as simple as asking people two simple questions...
Are you one of the 30-60 million Americans who are libertarian, libertarian-leaning, or libertarian-curious?
If so, will you sign up to help the Libertarian Party equalize with the Democrats and Republicans in the next ten years? It costs nothing, and we'll give you three things for free.
The three enticements
We'll offer people who sign up regular progress updates, plus two special reports...
The Plan: How the Libertarian Party will equalize with the Democrats and Republicans within ten years.
A Libertarian Future: What it might be like, and how to get there
The Parity Project Algorithm
The progress reports mentioned above will be a crucial part of the Parity Project algorithm. We will equalize with the Democrats and Republicans by endlessly repeating a cycle of progress that spirals upward to our goal. We will constantly...
Raise money to buy increased visibility
Use increased visibility to discover and recruit currently dormant libertarians
Turn some of those new recruits into donors who will increase funding
Use that increased funding to increase visibility
Constantly repeat this cycle until we achieve the ultimate goal
What about the new recruits who don't donate?
Most will contribute something to the mission at some point, and every little bit will take us closer to our goal. Many will also become volunteers, candidates, and party leaders. Nearly all will become LP voters at some point, as our growing size and visibility make us a bigger part of the national contest.
We will send regular email reports about progress in the following areas...
New libertarians found and recruited
New donors and total donors to date
New revenue and total revenue to date
New visibility purchased (or generated through earned media bookings)
But that's not all...
Other good news will also happen organically because of this growth. It will become easier to gain ballot status with more people to provide and collect signatures. We might even grow large enough to successfully pressure state legislatures to pass sane ballot access laws. We will also have more candidates. Network effects will also grow as our new recruits spread the vision by word of mouth.
Do you want this?
We are doing list enhancements on more than a million prospect names we already own, including all registered LP voters. We will start contacting these prospects soon!
Email recruitment pitches and social network ads have been crafted.
We have money on hand to start buying visibility.
The progress is about to start flowing!
How fast do you want it to happen?
Provide the fuel. Donate or start (or increase) a monthly pledge today. >>>
I look forward to bringing you an endless and ever-growing flood of positive Parity Project news!
The world is about to change. Be a part of that change.
With growing excitement,
Steven Nekhaila
Chair, Libertarian National Committee
