Super Bowl wagering keeps growing, and several related names are
sitting near support. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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[Morning Watchlist]
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WEAKNESS IS OPPORTUNITY IN SUPER BOWL STOCKS
Americans love to bet on sports, and the Super Bowl remains the single
biggest betting moment of the year.
The American Gaming Association’s (AGA) consumer research captured
how quickly participation and estimated wagering have expanded over
the last few years:
*
2021 (SUPER BOWL LV): 23.2 million Americans expected to wager about
$4.3 BILLION
*
2022 (SUPER BOWL LVI): 31.4 million adults expected to wager $7.61
BILLION
*
2023 (SUPER BOWL LVII): AGA estimated $16 BILLION wagered
*
2024 (SUPER BOWL LVIII): AGA estimated $23.1 BILLION wagered
One important nuance: AGA CHANGED ITS METHODOLOGY IN 2025. In prior
years, AGA’s survey-based estimates aimed to capture the _total_
wagering ecosystem, including informal pools and unregulated channels.
For Super Bowl LIX (2025), AGA published a LEGAL-ONLY estimate:
Americans were expected to wager $1.39 BILLION LEGALLY on the game.
Why does this matter? Because it explains why the headline number
appears to “drop” in 2025 when, in reality, the estimate is
measuring something different (legal wagers only versus the broader
total ecosystem).
Looking ahead, SUPER BOWL LX IS SCHEDULED FOR FEBRUARY 8, 2026 AT
LEVI’S STADIUM IN SANTA CLARA, CALIFORNIA. With that calendar
catalyst in mind, investors who want exposure to the sports betting
theme may want to start building a watchlist now, especially while
several related names are either consolidating or rebounding from
oversold levels.
Below are four ways to approach “Super Bowl stocks” into early
February, with clear levels and a risk-aware framework.
-------------------------
Company: DRAFTKINGS (SYM: DKNG)
THE DIRECT, LIQUID WAY TO INVEST
DraftKings has historically benefited from elevated attention and
marketing intensity around the NFL playoffs and the Super Bowl. Even
if the stock does not move in a perfectly repeatable pattern every
year, the _calendar catalyst_ tends to pull investors back toward the
category.
We've seen prior pre-/post-Super Bowl moves in DKNG (2024 and early
2025), and today DKNG is trading around $21.08, consolidating for
several sessions.
WHAT WE WANT TO SEE NEXT
*
A clean BREAK ABOVE NEAR-TERM RESISTANCE with follow-through
*
An initial upside test around $23, which also serves as a practical
“confirmation” level that buyers are in control again
RISK MANAGEMENT LENS
DKNG is still a high-beta stock tied to consumer behavior, competitive
promo intensity, and regulatory headlines. Treat it as a trade with
defined levels rather than a “set it and forget it” position. If
the broader market turns risk-off, these names can be hit
disproportionately.
-------------------------
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-------------------------
Company: YIELDMAX DKNG OPTION INCOME STRATEGY ETF (SYM: DRAY)
WEEKLY INCOME VIA AN OPTIONS OVERLAY
For investors who want DraftKings-linked exposure with an explicit
income component, DRAY provides a different approach.
DRAY is an actively managed ETF designed to SEEK WEEKLY INCOME BY
SELLING CALL OPTIONS (OR CALL SPREADS) ON DKNG, aiming to harvest
option premium while maintaining exposure to DKNG’s share
price. Importantly, the fund DOES NOT SIMPLY “OWN DKNG AND PAY A
YIELD.” It is an options strategy, and that changes the return
profile—particularly in sharp upside moves (where covered-call
approaches can cap participation).
KEY DETAILS
*
GROSS EXPENSE RATIO: 0.99%
*
DISTRIBUTION INTENT: the fund indicates it intends to pay
distributions WEEKLY, but also notes distributions are NOT GUARANTEED.
DRAY pays a weekly dividend, with payable dates extending into early
January 2026:
*
$0.3011 declared 12/31/2025 (payable 01/05/2026)
*
$0.3336 declared 12/24/2025 (payable 12/29/2025)
*
$0.4328 declared 12/17/2025 (payable 12/19/2025)
*
$0.3891 declared 12/10/2025 (payable 12/12/2025)
Two important investor reminders here:
*
Weekly distributions can vary significantly with volatility and option
premiums
*
Portions of distributions may be characterized as RETURN OF CAPITAL
(ROC), which affects tax treatment and should be understood before
relying on the “headline yield.”
-------------------------
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-------------------------
[[link removed]]Company:
Flutter Entertainment (SYM: FLUT)
THE CATEGORY HEAVYWEIGHT VIA FANDUEL
Flutter is a core way to express the U.S. online sports betting theme
because of FANDUEL, one of the dominant sportsbook platforms.
In July 2025, Flutter announced it would acquire Boyd Gaming’s
remaining 5% stake in FanDuel, moving to 100% OWNERSHIP through a
revised partnership agreement.
[[link removed]]
Reuters has also described FanDuel as the leading U.S. sportsbook,
noting Flutter’s U.S. growth expectations and FanDuel’s market
position.
From a trading perspective, FLUT is currently oversold and beginning
to pivot higher from support around $216.
WHAT WE WANT TO SEE NEXT
*
Confirmation that the pivot holds (higher lows; improving momentum)
*
A move back toward prior congestion/resistance zones as sentiment
improves into the February catalyst window
KEY RISKS
Flutter’s U.S. opportunity is large, but the sector is exposed to:
*
regulatory shifts and tax changes (which can arrive quickly at
state/local levels)
*
competitive promotional intensity (which can pressure profitability)
*
sentiment-driven volatility typical of “theme” equities
Company: ROUNDHILL SPORTS BETTING & IGAMING ETF (SYM: BETZ)
DIVERSIFIED EXPOSURE TO THE THEME
If you prefer diversification over single-name risk, BETZ is a
straightforward basket approach. According to the fund’s fact sheet,
BETZ seeks to track a Morningstar sports betting and iGaming index and
held 29 constituents as of 9/30/2025, with an EXPENSE RATIO OF 0.75%.
Notably, the fact sheet shows top holdings that align well with the
Super Bowl theme, including:
*
FLUTTER ENTERTAINMENT (top holding at 8.11% as of 9/30/2025)
*
DRAFTKINGS (5.65% as of 9/30/2025)
At about $21.10 currently, $24 is a reasonable “first objective”
framework for a catalyst-driven rebound—provided the sector remains
in favor.
WHY ETFS CAN BE USEFUL HERE
*
You reduce single-name headline risk
*
You spread exposure across operators and ecosystem players
*
You can still participate in the broader pre-Super Bowl attention
cycle
-------------------------
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-------------------------
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