Dear John,
I’m going to cut right to the chase.
As of this minute, Inequality Media is still $40,000 short of our year-end fundraising goal.
We set an ambitious goal of $300,000 because that is what we need to raise in order to green-light the most ambitious version of our plans to educate the public and defend democracy in 2026. So this really matters.
Will you donate $24 to help meet our year-end goal before we close the books on 2025? Every dollar counts, and we’re running out of time.
We have so much planned for the year ahead that I know will make a difference.
We’ve produced some of the most effective public persuasion videos that we’ve ever done, and they’re going out farther and wider than ever before.
We’ve just cracked a combined 5 million followers on Facebook and 1 million followers on Threads. We’re about to surpass 1.5 million each on TikTok, YouTube, and Twitter, and 2.2 million on Instagram.
We’re going to put even more of our most persuasive videos on “connected TV,” a.k.a. devices directly streaming content such as Roku.
And for the first time, we’re getting ready to launch a large billboard campaign to get our message out to people we aren’t able to reach on social media.
If there’s a more effective organization you can donate to than Inequality Media, I don’t know what it is. I mean that.
So for the last time in 2025, will you make a donation to help educate the public, defend democracy, and resist Trump’s authoritarian onslaught? I give you my word that every dollar will be well spent.
Wishing a safe, happy, and healthy New Year to you and yours,
Robert Reich
Inequality Media