4X the impact to fight Alzheimer's.
Alzheimer's Association DONATE NOW
End 2025 with Major Impact
72 HOURS ONLY: Help fight Alzheimer's with a 4X match.
DONATE NOW >>
The countdown clock may not reflect your time zone, but the deadline for the match is midnight, local time, December 30.
2025 4X Match Challenge Starts Now
Dear Friend,

As we get ready to ring in the new year, I want to express my deepest gratitude for being part of the Alzheimer's Association community.

I'm also writing with an exciting and urgent opportunity to make a truly significant impact on the lives of the over 7 million people in America living with Alzheimer's disease.

Starting right now — and ending at midnight on December 30 — you can make 4X the impact in the fight to end this devastating disease during our limited-time 2025 Year-End Match Challenge.

QUADRUPLE-MATCH MY YEAR-END GIFT 4X TODAY >>

Thanks to a generous supporter who wishes to remain anonymous, any gift you make — up to $125,000 — can be matched 4X. Their gift will support research, while your first gift received before midnight on December 30 can go 4X as far to advance research and help provide care and support for everyone impacted by Alzheimer's and other dementia.

We are at a crucial moment in the fight against Alzheimer's, with new treatments and detection methods now available and promising research on the horizon. Even amid economic uncertainty, Alzheimer's and dementia research continues to move forward — thanks to our relentless advocacy and bipartisan partners. Now is the time to protect our progress and do more, not less.

For our loved ones fighting Alzheimer's, every day, every hour and every minute matters. With just 72 hours to make 4X the difference, I'm turning to you with this urgent plea: Don't let another day, hour or minute pass. Make your first gift now while you can make 4X the impact.

MATCH MY GIFT 4X >>

As you celebrate this special time and all it has to offer, I urge you to think about the over 7 million Americans currently living with Alzheimer's, the nearly 12 million family members and friends who provide their unpaid care and all the loved ones who will receive life-changing diagnoses in the days and months ahead.

I'm excited about what your support will help us accomplish as we head into 2026.

Thank you in advance for making your first gift during our 2025 Year-End Match Challenge while it can have 4X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Sincerely,

Michael Reich
Chief Marketing Officer
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P.S. This is an urgent, time-sensitive request. Alzheimer's is a threat unlike any other disease. But for the next few hours, you have the power to fight back not just one, two or three times as hard, but FOUR times as hard with a year-end gift that may be tax-deductible. Please donate now.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate

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