John, it's Brad Lander, and today I'm reaching out with a very important announcement: ⬇️

Our End of Year Fundraising Deadline is WEDNESDAY, and I need your help!

But before I start asking you for money, let me explain why exactly a deadline like this is so important for our campaign.

For any political campaign, and especially a congressional campaign like this one, there are various fundraising deadlines that the campaign bases its strategy on.

Some of them are internal End of Month Deadlines, which are used to budget for the future and keep the campaign on track.

Some, on the other hand, are all-important End of Quarter Public Reporting Deadlines. These are deadlines where the fundraising numbers of a campaign are legally required to be reported and then publicly announced.

Basically, it means that all of the nerds (it takes one to know one) who make a living talking about politics get to look at our numbers and make a snap judgment on the strength of our campaign.

Well, John, the end of the first month of our campaign just so happens to line up with one of these Public Deadlines, the End of Year Deadline to be more specific.

So now that we're in the final days of the year, you're going to get a flood of emails and texts from candidates asking you for money. But for our campaign, this is even bigger than a normal reporting deadline.

This is our first deadline, period. This is the first chance since launch day for us to show off the strength of our campaign, and I want your help to put on a show for all the political observers looking for an early temperature check on this race.

John, we're well aware of the fact that my opponent is…let's just say, well-funded 😉. Can you help my campaign and the PCCC send him and everyone watching this campaign a message by chipping in to help smash our End of Year Fundraising Goal before our numbers go public?

In service,

Brad Lander

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