Every time our undercover investigators enter a factory farm, they become the eyes and ears for millions of suffering animals who need our help.
This year alone, our groundbreaking investigations have made headlines in The New York Times, Los Angeles Times, Newsweek, and major television networks, and our footage has been seen by millions of people across social media. But behind each headline and post is a simple truth: without our cameras rolling, these stories of animal suffering would remain hidden forever. One might wonder, "Don't we already know animals suffer in agriculture? Why do we still conduct undercover investigations?"
We're still uncovering hidden cruelties. Our May 2025 Hickman's Eggs investigation documented the mass killing of 2.3 million egg-laying hens after an avian flu outbreak. Our footage revealed disturbing scenes of wheel loaders dumping piles of dead birds into trucks and workers without proper protective equipment. This investigation exposed not only the cruel depopulation methods but also the massive $38 million taxpayer burden from just this single incident. This investigation has helped spark a national conversation about the hidden costs of industrial animal agriculture.
Wheel loaders dumping piles of dead birds into trucks at Hickman's Eggs
With the animal agriculture industry working hard to hide what happens to animals, most people still don't know the truth. In fact, the vast majority of Americans make food choices without considering animal welfare at all. They're not consciously supporting cruelty, they simply aren't informed on what happens to the animals who become their food.
Research shows that even brief exposure to undercover footage increases support for animal protection reforms by approximately 10 percentage points. This isn't just a temporary emotional reaction—these videos fundamentally shift how people think about animals and our responsibility toward them.
That's why it's more important than ever that these investigations reach the public through both traditional and social media channels. Media attention requires new evidence, and social platforms amplify our message exponentially. Each investigation creates fresh opportunities to reach millions—through mainstream news outlets and viral social media posts. This digital momentum keeps animal suffering in the public eye when it would otherwise become yesterday's news, and introduces younger audiences to these issues through the platforms they use daily.
Our investigators are ready to document the next hidden truth, but they can't do it without you. Right now, you can double your impact for farmed animals through our matching gift campaign.
When you give today, your gift of $50 will become $100 to help equip our investigators with the tools they need to document abuse. Your gift of $100 will become $200 to fund the legal support necessary to protect our investigators. And your gift of $250 becomes $500 to ensure the footage reaches millions through strategic media campaigns.
Every investigation is a chance to eliminate a cruel practice, generate mainstream media coverage, create a viral video, and reach someone who's never thought about animal suffering before. But these investigations are only possible because of supporters like you who understand their critical importance.
The animals are counting on us to keep the cameras rolling. Will you stand with them today?
For the animals,
Ben Williamson
Executive Director
P.S. Your donation today is an investment in creating transparency where secrecy has long prevailed. If you want to maximize that investment, consider starting a monthly gift to help us all year round.
As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals.
