For decades, there has been a strategic campaign to scapegoat immigrants for the economic hardships the working class faces. And every year anti-immigrant groups spend millions reinforcing these narratives of online. That’s what we’re up against and why our digital persuasion work to build new audiences is so crucial. Projects like our video challenge people to imagine an alternative future where everyone can live a dignified life — not just the powerful. This past year, thanks to supporters like you, we also: Tested messages to persuade middle- and low-income audiences to oppose mass deportations; Ran a digital ad campaign in six key swing states, reaching more than half a million people; And partnered with social media creators to educate their audiences about immigrants’ rights.
Our innovative approach paid off — we reached millions of new people online and earned recognition at the Shorty Impact Awards, including Large Nonprofit of the Year and Best Instagram. As the Trump administration continues to attack our immigrant communities and our democracy, it’s critical that we are resourced to push back online and shape public opinion. Your donation today — no matter the amount — helps us continue this essential work.
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