✴️ dive into your star of the north year -





explore minnesota | on our minds | 2025 in minnesota | family in the summer jumping off a floating raft into a beautiful blue lake [ [link removed] ]





There's something so satisfying about wrapping up a year with reflection, connection, and a few laughs. Join us as we relive the highlights below that made this year so perfectly Minnesotan.






your year in clicks





a giant crab kite soars above a crowd on the white, gleaming ice [ [link removed] ]

you and 4,359 others just had to know... 

how to fill a calendar with unique Minnesota happenings

 

*THE BEST EVENTS IN MINNESOTA* [ [link removed] ]






two people with cross-body bags look up as they walk through the midway rides at the Minnesota State Fair [ [link removed] ]

it should be no surprise: the state fair is always a fave

Explore Minnesota’s Fair Hype is Real email received the most clicks out of any other email in 2025 (that’s 13,792 tappy-taps to be exact) 

 

*REVISIT THE FAIR* [ [link removed] ]






A Canadian Pacific train is decorated it moving and colorful lights. Snowflakes, wreaths, and bells are amongst the lighted subjects. [ [link removed] ]

the reel no one could resist

This social shoutout got 61.1% of all video clicks

 

*TURNS OUT, THIS LIVES UP TO THE HYPE* [ [link removed] ]






you had to share the deets

760

The number of times people shared their State Fair plans

 

*SEE THE MOST SHARED EMAIL >>* [ [link removed] ]

 

 

550

people forwarded how to celebrate the Purple One

 

*SEE THE SECOND-MOST SHARED EMAIL >> [ [link removed] ]*

 

 

433

people needed to share these iconic Minnesota vibes

 

*SEE THE THIRD-MOST SHARED EMAIL >> [ [link removed] ]*

 

 

11,842

The number of "Let's do this!" messages sent to the group chat

 

(estimated, but we feel confident with this guess)

 











your tastebuds called the shots

we can't say that we blame you

 

an overhead shot of a beautiful egg and hash brunch with a side of tiramasu, both on fine china. [ [link removed] ]

11

THE NUMBER OF TIMES FOOD WAS IN A SUBJECT LINE

(sorry, not sorry - you opened every single one)

 

 

Side view of a double smash burger with gooey cheese and crunchy pickles, wrapped in brown paper. [ [link removed] ]

burgers

*YOUR MOST TALKED ABOUT ARTICLE >> [ [link removed] ]*

y'all had "feelings". p.s. we welcome all emails with your burger recommendations *here <[email protected]>*.

 

 

a chorus line of actors dressed in farmer's overalls and plaid, hold corn on the cob in both hands. [ [link removed] ]

trending

*OUR VIRAL VEGGIE >> [ [link removed] ]*

spoiler alert: it's corn

 











outdoor adventures you couldn't get enough of

A woman delicately hops from one rock to another, a wide waterfall streaming over rocks is in the background with fall trees. [ [link removed] ]

 

you and 4,657 other outdoor enthusiasts

*WANT TO CHASE WATERFALLS* [ [link removed] ]


 

spring

is the season y’all started itching to get outside

HOT TOPICS INCLUDED: *birding [ [link removed] ]*, *gardening [ [link removed] ]*, *BWCA* [ [link removed] ], *VNP* [ [link removed] ], *mountain biking [ [link removed] ]* and f*ishing* [ [link removed] ] 










you deemed these enticing subject lines pop-you-lar

59.4%
of subscribers had to open 

*gifts that "scream" minnesota | no tricks, just treats at these local stores [ [link removed] ]*

 

 

56.2%
of readers couldn’t resist 

*drop the puck on winter | skating tips from a two-time hockey champion [ [link removed] ]*

 

 

51.2%
of newsletter fans needed to find 

*spring blooms & farm stays | flowers are blooming and so are your travel plans [ [link removed] ]*

 











your minnesota mood:

comfortably curious

*You're officially 40% cozy comforts and 60% outdoors obsessed, with a 100% chance of being found wearing flannel.*

 

 

YOU FOLLOWED SEASONS, NOT TRENDS










2025 is nearly wrapped

see ya next year





two people dramatically pose with cheesy smiles in front of a purple statue of Prince's name from 1993-2000. [ [link removed] ]

*did you know we have four newsletters?*

* Subscribe to *Minnesota Explorer* for bucket-list activities, curated itineraries and exclusive deep dives.


* Sign up to *Minnesota Outdoors* for insights from outdoor enthusiasts on the best star of the north nature experiences.


* Check out *Festivals & Events* for upcoming special events, festivals, performances and exhibits all across the Star of the North.


* Opt-in to* Life in Minnesota* if you're considering traveling to or moving to the North Star State.

 

DON'T MISS THE TOPICS YOU LOVE, RIGHT TO YOUR INBOX

 

*SUBSCRIBE TO OTHER NEWSLETTERS* [ [link removed] ]











"from top to bottom: Fair Hills Resort in Detroit Lakes, photo by Paul Vincent  |  Kites on Ice Festival in Buffalo, photo by Buffalo Chamber of Commerce  |  Minnesota State Fair in St. Paul, photo by Pail Vincent  |  video still: Canadian Pacific Holiday Train  |  The Briar in Minneapolis, photo by Matt Lien  |  Bebe Zito in Minneapolis, photo by The Market at Malcom Yards courtesy of Meet Minneapolis  |  "Shucked video still from Broadway America  |  Gooseberry Falls in Two Harbors, photo by Micah Kvidt  |  Paisley Park in Chanhassen, photo by Paul Vincent""






*YOUR TEN MUST-DO THINGS THIS WINTER IN MINNESOTA >> [ [link removed] ]*





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