From Morning Watchlist <[email protected]>
Subject AI’s Fastest-Growing Segment Is Quietly Exploding
Date December 19, 2025 2:06 PM
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One high-growth AI segment is drawing enterprise budgets and investor
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[Morning Watchlist]

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Dear Fellow Investor,

ONE OF THE FASTEST-GROWING AI MARKETS IS CREATING A $136 BILLION
OPPORTUNITY

The artificial intelligence boom is still accelerating, with no signs
of slowing down.

Even after a historic run in AI-related stocks, the underlying
adoption curve continues to steepen, because AI is moving from
“pilot projects” into day-to-day workflows that measurably reduce
costs, increase revenue, and improve customer experience.

And importantly for investors, this isn’t just about chipmakers and
mega-cap platforms anymore. Some of the most compelling growth is
happening in applied AI categories that sit directly in the path of
corporate budgets, especially where the return on investment can be
tracked in minutes saved, tickets resolved, sales completed, and
customers retained.

One data point helps frame the scale: several major research firms now
estimate the global AI market was already well above $200 billion in
2024, with projections that point to trillion-dollar potential over
the coming decade as AI becomes embedded across industries. That
expansion creates many “sub-markets” that can grow faster than AI
overall, because they’re early in adoption and tied to clear
business outcomes.

-------------------------

A BREAKOUT SEGMENT: CONVERSATIONAL AI

Within the broader AI ecosystem, one of the fastest-growing segments
is CONVERSATIONAL AI, the technology that enables natural, human-like
interactions via voice or text (think advanced chatbots, voice
assistants, and AI agents that can actually complete tasks).

Why is this market taking off now?

Because conversational AI sits at the intersection of three powerful
forces:

*
CUSTOMER EXPECTATIONS ARE RISING. People want immediate answers and
frictionless service across every channel: phone, app, chat, website,
even in-car systems.

*
COMPANIES ARE UNDER PRESSURE TO DO MORE WITH LESS. Contact centers and
customer support teams are expensive, difficult to staff, and often
overwhelmed by repetitive questions.

*
TECHNOLOGY HAS MATURED. Speech recognition, natural language
processing, and agentic workflows are now good enough to deliver real
outcomes, not just scripted responses.

As a result, market forecasts are becoming increasingly ambitious.
Research and Markets, for example, projects conversational AI could
grow from roughly $12.8 BILLION IN 2025 TO ABOUT $136.4 BILLION BY
2035, a growth trajectory that underscores just how quickly this
category is moving from “nice-to-have” to “mission-critical.”

In plain English: businesses are increasingly shifting away from
traditional call-center models and toward AI-driven systems that can
handle large volumes of inquiries around the clock and, in more
advanced cases, EXECUTE ACTIONS (book appointments, place orders,
update account details, route issues, and more).

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-------------------------

THE REAL STORY: CONVERSATIONAL AI IS BECOMING “VOICE COMMERCE”

One of the most investable angles inside conversational AI is the
transition from basic Q&A into VOICE COMMERCE, where users can
discover, decide, and complete transactions through natural speech.

That’s where things get interesting.

Voice commerce isn’t just a better interface; it’s a new
distribution channel. If a company can become the “default” voice
layer inside cars, restaurants, customer service lines, and enterprise
workflows, it can sit directly in the flow of transactions,
potentially capturing recurring software revenue while expanding into
new verticals.

COMPANY SPOTLIGHT: SOUNDHOUND AI (SYM: SOUN)

A clear example of this trend is SOUNDHOUND AI (SYM: SOUN), a company
focused on voice and conversational AI across real-world use cases,
from restaurants to automotive and enterprise agents.

Most recently, SoundHound announced a partnership with OPENTABLE to
launch a fully conversational, IN-VEHICLE VOICE AI RESERVATIONS AGENT
as part of SoundHound’s in-car voice commerce platform.

Here’s why that matters: the new in-car AI agent enables drivers and
passengers to FIND, SELECT, AND BOOK RESTAURANT RESERVATIONS
HANDS-FREE through natural voice commands inside a vehicle’s
infotainment system. The system connects to OpenTable’s network of
restaurants, checks availability, and completes the reservation in
moments, turning what used to be a multi-step process into a single
spoken interaction.

That type of integration is more than a product feature. It
demonstrates how conversational AI is evolving into an embedded
experience, one that can expand into additional services over time
(ordering, payments, navigation, support, and more).

Wall Street has taken notice. In October 2025, H.C. WAINWRIGHT RAISED
ITS PRICE TARGET ON SOUNDHOUND (while maintaining a buy rating), and
other firms have highlighted expanding demand for voice AI and a
broadening enterprise footprint. As always, analyst targets are
opinions, not guarantees, but they do reflect a growing focus on this
segment.

More broadly, SoundHound has continued to build partnerships that show
how voice AI can scale across industries. For instance, in late 2025
the company announced a rollout of an AI-powered phone ordering agent
across all RED LOBSTER locations, another indicator that enterprises
are moving from experiments to large deployments.

INVESTOR TAKEAWAY: SoundHound represents a higher-volatility,
higher-upside way to target conversational AI and voice commerce, but
it’s also the type of name that can swing sharply with sentiment,
execution, and valuation.

-------------------------

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-------------------------

ANOTHER WAY TO PLAY IT: RINGCENTRAL (SYM: RNG)

Not every conversational AI opportunity is a pure-play “voice AI
disruptor.” Another approach is to look at established business
platforms where AI is being layered into communications and customer
engagement.

That brings us to RINGCENTRAL (SYM: RNG), a global leader in
AI-powered business communications. RingCentral recently announced its
CUSTOMER ENGAGEMENT BUNDLE FOR RINGEX, emphasizing a future where
unified communications and customer engagement converge, supported by
AI that helps employees respond faster, work smarter, and deliver more
consistent experiences.

In the company’s announcement, RingCentral noted that OVER A MILLION
USERS RELY ON RINGEX AS A LIGHTWEIGHT CONTACT CENTER, enabling
employees to respond to customers alongside everyday work,
highlighting just how large this “every business becomes a contact
center” trend may be.

INVESTOR TAKEAWAY: RingCentral can be viewed as a more established,
platform-oriented way to gain exposure to customer engagement and
AI-driven communications—often with a different risk profile than
smaller pure-plays.

PREFER DIVERSIFICATION? CONSIDER THE ROUNDHILL GENERATIVE AI &
TECHNOLOGY ETF (SYM: CHAT)

If you want broader exposure to the AI buildout, without relying on
any single company, an ETF can be a practical solution.

One option is the ROUNDHILL GENERATIVE AI & TECHNOLOGY ETF (SYM:
CHAT). The fund is actively managed, carries a 0.75% EXPENSE RATIO,
and positions itself as the world’s first generative AI ETF. It
holds a basket of AI-related companies spanning infrastructure (chips,
cloud), platforms, and software.

As of late 2025, its top holdings have included major AI ecosystem
names such as NVIDIA, ALPHABET, ORACLE, META PLATFORMS, AND MICROSOFT,
the types of companies building and monetizing the foundational layers
that many AI applications depend on.

INVESTOR TAKEAWAY: CHAT offers a “portfolio approach” to the
generative AI theme, useful for investors who want AI exposure but
prefer to diversify single-stock risk.

-------------------------
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