Dear John,

Over the last decade, the amazing team at Inequality Media has mastered the art of producing highly persuasive viral videos, posts, and explainers that now reach an average of 20 million people every week on social media.

Some of our most recent video messages have shifted people’s opinions by as much as 12 to 14 points in scientific testing — and if we could get these messages out to even more people, we could have an even bigger impact.

That’s why, over the past few months, our team has been brainstorming ways to reach the tens of millions of Americans who aren’t spending hours scrolling Instagram or TikTok. (Believe it or not, these people exist. In fact, I’m one of them, and maybe you are too!)

So we’ve decided to try something completely different: Billboards.

I’ll be honest. This won’t be cheap. In order to break through, we’ll need to put billboards in high-visibility locations around the country and keep them up long enough that people take notice. But I believe it’s worth it.

If you’re as excited about this idea as I am, please make a monthly donation to Inequality Media and help get our billboards up and running in as many places as possible!

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The team deserves all the credit, and I sincerely believe that Inequality Media’s public education, viral videos, and social media explainers have directly contributed to the declining public support for Donald Trump’s policies on key issues like immigration and the economy.

According to Gallup, Trump’s approval rating on immigration has fallen from 46% to 37% since February. On the economy, he’s dropped from 42% to 36%. His numbers on health care and the budget are even worse.

As someone who has spent decades advising members of Congress and presidents, I guarantee you that these numbers matter, and it’s not just about politics. It’s about policy-making. Because the more the public opposes Trump’s policies, the more opposition he will face from Congress.

We know that people who see our videos and posts on social media are more likely to support our position on issues like health care, inflation, and tax cuts. The challenge now is to reach the tens of millions of Americans who aren’t seeing our content online — and I can think of no better way to reach the people we’re missing online than with billboards.

Right now, we’re testing new variations of our most effective messages redesigned for billboards. Once we’ve identified the most persuasive billboards, we’ll put them up in as many high-traffic areas as possible for as long as it takes.

But we can’t do any of this without your support. So will you make a monthly donation to help Inequality Media educate the public and put up billboards around the country to hold Trump accountable for his failed economic policies?