John — I want to let you in on a secret: monthly contributions make up just under 6% of the money we raise each quarter.
It may not sound like a lot, but it represents a group of top supporters who lay the foundation for everything we accomplish.
One-time donations are huge for deadlines and in big moments where we have to respond quickly, but recurring support is how we keep the momentum going month after month.
On average, folks are pitching in $13 a month to power this work.
And if that still doesn’t seem like much, if everyone reading this email committed to a $13 monthly donation over the next 12 months, we’ll raise over a million dollars from grassroots contributions alone.