From Michael Reich, Alzheimer's Association <[email protected]>
Subject 🚨 Can we count you in?
Date December 15, 2025 2:50 PM
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Make a gift by tomorrow to have 2X
the impact.

Alzheimer's Association

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DONATE NOW

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THE TIME IS NOW. Double the Holiday Spirit 2X Match Challenge ends
tomorrow.

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The countdown clock may not
reflect your time zone, but the deadline for the match is midnight,
local time, December 16.

Dear Friend,

Time is of the essence for our Double
the Holiday Spirit 2X Match Challenge. Tomorrow at midnight, your
chance to DOUBLE your impact in the fight against Alzheimer's disease
will be over. Please don't let this deadline - and the chance to
bring 2X the hope and help - pass you by.

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As the hours tick away toward tomorrow's deadline, we urgently
need you to join the fight by making your first gift now, while it can
still go twice as far.

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This limited-time match is made possible by Robert John
Gorski, P.E., who has pledged to match all gifts - up to $90,000
- but only if we can raise that same amount by midnight
tomorrow. His gift, made in honor of his wife Nancy Ann Gorski, will
support our Michigan Chapter's care and support programs, while your
gift can go 2X as far to accelerate research and help provide
much-needed care and support.

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DOUBLE MY IMPACT >>

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The need could not be greater. Right now, over 7 million
Americans are living with Alzheimer's. They're hoping for a holiday
gift you can't find in a store - more time to live independently
and more time with family and friends.

Your contribution to our Double the Holiday Spirit 2X Match
Challenge can double in impact to help further our mission to lead the
way to end Alzheimer's and all other dementia - by accelerating
global research, driving risk reduction and early detection, and
maximizing quality care and support.

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We have big plans for 2026 to continue advancing research,
providing free and easily accessible care and support, and driving
public policy solutions and urgently needed research funding. If you
have any questions about what we can achieve together, just look at
what our supporters helped us do last year:

THE IMPACT OF YOUR GENEROSITY

Advocating in all 50 states to
secure access to all U.S. Food and Drug Administration-approved
Alzheimer's treatments for those who would benefit.

We currently have $450 million
invested across more than 1,200 active research projects in 56
countries to push research forward.

Our 24/7 Helpline answered more
than 223,000 calls and online chats, offering support and information
to those in need last year.

Provided 10 million touches of
care and support last year.

This matching gift opportunity ends at midnight tomorrow.
While we are working toward our vision of a future without Alzheimer's
and all other dementia with everything we've got, we face some real
obstacles. Critical Alzheimer's research and programs could be
affected by federal budget proposals. This would not only impact our
work to find new treatments, tools and technology, but it would be
devastating to the millions who count on us every day for care and
support. That's why we need your help now.

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Time is running out. Make your
gift while it can still strengthen our fight 2X more:

Your impact can be doubled.

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MATCH MY GIFT NOW >>

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Thank you for sharing my urgency to fuel our fight to end
Alzheimer's by making a gift that can go 2X as far before midnight
tomorrow. Now is the time to do more, not less. You can be part of the
change that helps us build on the progress we've made this year and
propel our momentum in 2026.

Gratefully,

Michael Reich
Chief Marketing Officer

Facebook

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X

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Instagram

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YouTube

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LinkedIn

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P.S. Timing is everything when it comes to our Double the
Holiday Spirit 2X Match Challenge.

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We need your support by MIDNIGHT TOMORROW to help unlock this match
and ensure all gifts, up to $90,000, can double in impact. In honor of
this season of giving, please make your first gift that will bring
help and hope to the millions facing Alzheimer's or another dementia.

Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2025 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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