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THESE ARE THE COMPANIES THAT ROLLED BACK DEI AMID TRUMP BACKLASH  
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Jessica Guynn
December 9, 2025
USA Today
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_ Here are some of the companies that made DEI changes, in
alphabetical order, from Accenture and AT&T to Walmart. _

One of the companies that have rolled back their DEI under pressure
from Trump, Bank of America

 

The 2024 election
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was widely viewed as a referendum on diversity, equity and inclusion
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and, once in office, President Donald Trump
[[link removed]] wasted no time
in dismantling programs
[[link removed]]
in the federal government and pressuring the private sector to follow
suit. 

With DEI programs under attack
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from the administration, many companies scaled back or eliminated
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them. Others had already rolled back diversity commitments
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after facing anti-DEI
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campaigns from activists.

Lean In and McKinsey & Co.'s Women in the Workplace study found that
67% of companies said they place a high priority on diversity – and
more than 84% said the same about inclusion. In 2021, 90% of companies
said they placed a high priority on diversity and inclusion.

Gravity Research, which advises companies on social, political and
reputational risks, said 40 companies made post-inauguration DEI
changes
[[link removed]].
Some 85% attributed the shift to the political and legal climate and
28% to the Trump administration.

Government scrutiny has only intensified in recent months as the Trump
administration pressures employers
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to overhaul hiring practices to align with the president’s political
agenda. 

Last week, the Equal Employment Opportunity Commission asked a
Wisconsin federal court to force Northwestern Mutual Life Insurance
Co. to share information about its diversity practices
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as part of a discrimination investigation by the agency.

"The EEOC has received and is in the midst of investigating
DEI-related charges of discrimination
[[link removed]].
Importantly, the scope and impact of these investigations –
including the number at issue, their substantive breadth, and the
agency’s conclusions – remain to be seen," according to the Bryan
Cave Leighton Paisner law firm. "What is clear, however, is that this
may be just the first of several new enforcement activities."

In response, former officials of the EEOC and the Labor Department who
served in a number of presidential administrations have formed a group
called EEO leaders [[link removed]]
to push back against "the current administration’s actions adversely
impacting equal employment opportunity."

"For decades, long-standing legal principles have encouraged employers
to take proactive steps to identify and remove barriers to equal
employment opportunity," they recently wrote. "Many of these efforts
are lawful under existing precedent and help employers counteract
discrimination that might otherwise operate to harm workers."

Corporate America has not so much given up on diversity as it has
overhauled its approach to it, according to an October benchmarking
study from culture and inclusion platform Paradigm Strategy.

About 95% of corporations continue to support employee resource
groups, 91% still survey employees around experience and engagement to
understand differences among groups and 96% are investing in efforts
to promote fairness in performance management and promotions.

Here are some of the companies that made DEI changes, in alphabetical
order, from Accenture and AT&T to Walmart.

ACCENTURE

In February, Accenture said it would “sunset” its diversity goals
[[link removed]] to
reach greater diversity in its leadership ranks. It also said DEI
targets would no longer be used to measure staff performance and it
would stop participating in external diversity benchmarking surveys.

The changes were the result of an evaluation of its policies and
“the evolving landscape in the United States” including Trump’s
executive orders “with which we must comply,” the company said.

"We are and always have been committed to an inclusive, merit-based
workplace free from bias and a culture in which all our people are
respected and have equal opportunity," CEO Julie Sweet said at the
time.

AMAZON

Amazon mothballed
[[link removed]]
some of its diversity and inclusion programs at the end of 2024. Candi
Castleberry, a senior human resources executive, told employees in a
memo that Amazon was “winding down outdated programs and
materials” as part of a review of hundreds of initiatives.

"We believe this is important work, so we’ll keep investing in
programs that help us reflect those audiences, help employees grow,
thrive, and connect, and we remain dedicated to delivering inclusive
experiences for customers, employees, and communities around the
world," Castleberry said at the time.

She said Amazon would maintain certain initiatives but was not
specific.

In February, the nation's second-largest private employer behind
Walmart scrubbed any references to diversity and inclusion from its
annual report.

"We’re committed to creating a diverse and inclusive company that
helps us build the best range of products and services for our broad
customer base," Amazon said in a statement to USA TODAY.

AT&T

AT&T in March stopped participating in external surveys
[[link removed]]
such as the Human Rights Campaign’s Corporate Equality Index, no
longer encourages employees to wear pins with their preferred pronouns
and canceled a series of LGBTQ+ events.

It also halted DEI training to boost leadership development, made its
chief DEI officer vice president of culture and inclusion and opened
up AT&T employee scholarships to everyone, not just certain
demographic groups. 

The changes were made public in a social media post
[[link removed]] from anti-DEI
activist Robby Starbuck who had contacted the company over its "woke"
policies.

In December, AT&T reaffirmed its commitment to ending DEI programs in
a letter [[link removed]] to
the Federal Communications Commission as it sought approval from the
Trump administration to buy wireless spectrum assets. The following
week, the FCC approved the $1 billion U.S. Cellular deal.

The FCC has made ending DEI programs a condition of approving deals.
AT&T said in its letter it "does not and will not have any roles
focused on DEI
[[link removed]],"
FCC Chair Brendan Carr said.

The response on social media was swift, with some customers
threatening to switch to another carrier.

"Under this administration, companies are choosing profit over
equity," civil rights attorney Ben Crump said
[[link removed]] on X. "DEI
can’t be a bargaining chip."

BANK OF AMERICA

Bank of America scrapped references to its diversity hiring goals
[[link removed]]
and a rule requiring hiring managers to consider a diverse group of
candidates, among other rollbacks. 

"We evaluate and adjust our programs in light of new laws, court
decisions and, more recently, executive orders from the new
administration," the bank said at the time. "Our goal has been and
continues to be to make opportunities available for all of our
clients, shareholders, teammates and the communities we serve."

BLACKROCK

BlackRock said in February that it would not renew representation
goals
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for its workforce that ended in 2024. It also said it would not
require managers to consider a diverse group of candidates for open
positions. It also combined its Talent Management and DEI teams to
form a new global Talent and Culture team.

CEO Larry Fink and other executives said in a memo at the time that
the firm was taking the steps in light of “a number of significant
changes to the US legal and policy environment related to Diversity,
Equity and Inclusion."

"As the law changes, we will adapt," the memo read. "However, our
culture is our competitive advantage and remains proudly One
BlackRock. 

BOEING

Boeing dismantled
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its diversity, equity and inclusion department in November, folding it
into another development. The head of the DEI department left Boeing.
It also eliminated DEI-related performance metrics for its top
executives.

“Boeing remains committed to recruiting and retaining top talent and
creating an inclusive work environment where every teammate around the
world can perform at their best while supporting the company’s
mission,” the company said at the time.

BOOZ ALLEN HAMILTON

Booz Allen Hamilton closed down its DEI department
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and ended all programs. The defense contractor said it would also
scrap diversity goals for employees and executives and scratch DEI
references in communications and training.

"While our existing people programs comply with law, it is clear from
these executive orders and other public statements, that the
definition of what’s allowed is changing, so we must make
changes,” Booz Allen Chief People Officer Aimee George Leary said in
a recording of a virtual company town hall reviewed by Bloomberg News.

BROWN-FORMAN

Jack Daniels-maker Brown-Forman said in August 2024 that it would end
workforce and supplier diversity goals
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and stop linking executive compensation to progress on DEI.

"Since then, the world has evolved, our business has changed, and the
legal and external landscape has shifted dramatically, particularly
within the United States. With these new dynamics at play, we must
adjust our work to ensure it continues to drive business results while
appropriately recognizing the current environment in which we find
ourselves,” the company told employees at the time.

CATERPILLAR

After the company was approached by Starbuck, Caterpillar said it
would require
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that corporate training be focused on business operations and that
external speakers be approved by senior leaders.

In May, Caterpillar shareholders voted overwhelmingly to reject a
National Center for Public Policy Research proposal calling for it to
"cease DEI efforts."

"The proposal inappropriately attempts to restrict Caterpillar’s
ability to manage its own employees, ordinary business operations and
enterprise strategy," the board said at the time.

CITIGROUP

Citigroup said in February that it had scrapped "aspirational"
representation goals, changed the name
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of its “Diversity, Equity and Inclusion and Talent Management”
team to “Talent Management and Engagement” and would no longer
require a diverse slate of candidates for job interviews.  

"The recent changes in U.S. federal government policy, including new
requirements that apply to all federal contractors, call for changes
to some of the global strategies and programs we’ve used to attract
and support colleagues from various backgrounds," Citi CEO Jane Fraser
said
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in February.

CONSTELLATION BRANDS 

In April, Constellation Brands, the maker of Corona and Modelo
Especial, said it would end its supplier diversity program
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and change the name of its DEI team to the "inclusive culture" team.
It also said it would no longer participate in Human Rights Campaign
surveys.

"To achieve our long-term ambitions as a company, we must continue to
find ways to win with an increasingly diverse consumer base. We have
long believed that cultivating a workforce that reflects the consumers
and communities we serve and creating a workplace culture where all
talent can come together and thrive are key elements to reaching our
full potential," CEO Bill Newlands said at the time. "Our focus on
diversity and inclusion has played a major role in this process, and
while we still have much work to do in this regard, I’m proud of the
progress we’ve made to date on these two fronts."

CRACKER BARREL

After a firestorm over its plans
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to spruce up its vintage logo, Cracker Barrel scrubbed a Pride page
from its website as well as references to LGBTQ+ employee resource
groups and diversity, equity, inclusion and belonging groups. At the
time, the company said it had removed outdated information.

Cracker Barrel also said it would no longer sponsor events unrelated
to business needs, such as Pride events. A Cracker Barrel director
and DEI consultant resigned from the board
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in November after an activist investor called for his ouster.

DELOITTE

Deloitte said in February that it would end its DEI programs
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It also instructed employees working on contracts for the federal
government to remove pronouns
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from their emails.

Chief people officer Doug Beaudoin wrote in an email to staff at the
time that Deloitte will still be "fully compliant with federal
anti-discrimination laws." He also said that "national communities,
local inclusion councils and history and Heritage Month events" would
continue.

FORD

Ford tapped the brakes
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on its DEI programs after Starbuck began investigating the carmaker in
August. It told employees it would no longer participate in the Human
Rights Campaign survey and would not use targets for minority
dealerships and suppliers.

The automaker told employees at the time that it had taken "a fresh
look" at its DEI policies over the past year and was responding to
"external and legal environment related to political and social
issues.”

"Ford remains deeply committed to fostering a safe and inclusive
workplace and building a team that leverages diverse perspectives,
backgrounds and thinking styles," an internal email read.

Ford's annual report in February scrubbed mentions
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of DEI in favor of terms such as "inclusive culture."

GOLDMAN SACHS

Goldman Sachs retreated from representation targets it set to increase
diversity in its leadership ranks and ended a pledge
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ensure diversity on the boards of companies it helps take public. The
pledge required companies it takes through the initial public offering
process to have at least two board members who were not white men.

“We have made certain adjustments to reflect developments in the law
in the U.S.," CEO David Solomon said at the time. "We strongly believe
that merit and diversity are not mutually exclusive. Our people are a
powerful example of that and that’s why we will continue to focus on
the importance of attracting and retaining diverse, exceptional
talent.”

GOOGLE

In February, Google removed hiring targets
[[link removed]]
intended to increase the number of employees from historically
underrepresented groups and said it was reviewing its DEI programs.

Google CEO Sundar Pichai maintained that diversity plays an important
role during an all-hands meeting in March.

“We’re a global company, we have users around the world and we
think the best way to serve them well is by having a workforce that
represents that diversity,” Pichai said at the time.

HARLEY-DAVIDSON

Harley-Davidson said it would back off its DEI initiatives
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after a pressure campaign from Starbuck. The motorcycle maker it would
no longer maintain goals to increase spending with diverse suppliers.
The company also said it would end its relationship with the Human
Rights Campaign.

“We are saddened by the negativity on social media over the last few
weeks, designed to divide the Harley-Davidson community,” the
company wrote at the time on X.

The company added: "We have not operated a DEI function since April
2024 and we do not have a DEI function today."

HOME DEPOT

Home Depot replaced DEI mentions
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with terms such as “respect for all people,” and “a culture that
welcomes everyone.”

The rollback prompted boycotts
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"We remain committed to our Core Values and the needs of our business,
believing that a welcoming culture helps us achieve our goals by
empowering associates, driving innovation, and enriching our
communities," the company said in a statement to USA TODAY.

IBM

After decades of embracing DEI, IBM dissolved its diversity team,
altered some of its initiatives
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and stopped linking executive compensation to workforce diversity
goals. A federal contractor, the company also changed the focus of its
supplier diversity program to small businesses and companies run by
veterans. 

A memo to employees at the time cited “inherent tensions in
practicing inclusion.”

“IBM’s talent strategy is driven by the principle of having the
best people with the skills to serve our clients,” the company said
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in a statement at the time. “It is the policy of this organization
to hire the people who have the personality, talent and background
necessary to fill a given job, regardless of race, color or creed.”

In October, a Black former product management director accused
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IBM in a discrimination lawsuit of firing her and other Black
executives to comply with Trump’s January executive order directing
federal agencies to end DEI programs. IBM is also being sued
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for alleging discriminating against white men.

JOHN DEERE

John Deere scaled back its DEI initiatives
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after pressure from Starbuck. It also said it would no longer sponsor
“social or cultural awareness”
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"Our customers’ trust and confidence in us are of the utmost
importance to everyone at John Deere," the company said at the time.

In February, John Deere investors voted overwhelmingly against an
anti-DEI shareholder resolution
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KOHL’S

Kohl's changed the title
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of its DEI officer to Chief Inclusion & Belonging Officer and removed
DEI language from its website in March. It also broadened its supplier
diversity program.

The department store operator also dropped the term "diversity" from
its annual report to reflect Kohl's evolved "focus on inclusion and
belonging," according to Michelle Banks, Kohl’s Chief Inclusion &
Belonging Officer.

"We remain committed to our three strategic pillars – Our People,
Our Customers and Our Community. These efforts will help us continue
to drive an inclusive and productive workforce and serve a broad base
of customers," Banks said
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at the time.

KPMG

In February, KPMG CEO Paul Knopp told employees that the company, a
federal contractor, would end diversity hiring goals
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KPMG also removed annual DEI transparency reports from its website.

“The legal landscape surrounding diversity, equity, and inclusion
efforts has been shifting, via executive orders and in the courts,”
Knopp wrote in the email. 

Knopp told employees the firm remained "unwavering in our commitment
to fairness and inclusivity."

LOWE’S

The home improvement retail chain retreated
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from some DEI commitments in 2024, including no longer participating
in Human Rights Campaign surveys and no longer sponsoring and
participating in events such as festivals and parades that are
unrelated to business areas. It also combined its employee resource
groups for diverse employees into one organization.

The changes were made to ensure Lowe’s policies are “lawful,” an
internal memo from the company's leadership said at the time, pledging
that its "commitment to our people" will not change.

MCDONALD’S

McDonald’s rolled back
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its DEI initiatives in January after assessing "the shifting legal
landscape."
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McDonald's stopped setting goals to increase diversity in senior
leadership and ended a program that encouraged diversity among its
suppliers. It also said it would now refer to its diversity team as
the "Global Inclusion Team" and it would stop participating in
external surveys.

At the time, McDonald's said one of its core values is inclusion.

"Everyone is welcome under our Golden Arches," it said. "McDonald’s
position and our commitment to inclusion is steadfast."

META

Facebook, Instagram and WhatsApp owner Meta canceled its DEI programs
[[link removed]]
in January. Meta said it would no longer have representation goals
based on race or gender and would not require a diverse pool of
candidates when hiring. It also shuttered its supplier diversity
programs.

MOLSON COORS

The Coors Light and Miller brewer said it would no longer have
“aspirational” representation goals
[[link removed]]
or supplier diversity goals and it ended its participation in the
Human Rights Campaign’s Corporate Equality Index. It also said
company trainings would be focused on business objectives, not DEI,
and that corporate charitable giving programs would focus soely on
supporting "core business goals."

“This will not impact the benefits we provide our employees, nor
will it change or diminish our commitment to fostering a strong
culture where every one of our employees knows they are welcome at our
bar,” the company said at the time.

NISSAN

In December 2024, Nissan said it cut ties with organizations
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that are “heavily focused on political activism" and refocused
employee training programs on "core business objectives." It also said
it created a formal process to review marketing partnerships to make
sure “they align with business priorities.”

"For nearly four decades, our commitment to respect and inclusion has
been rooted in our values, shaped an environment where each of our
team members can contribute at work and ultimately contributed to the
success of our business," Nissan said in a statement.

PARAMOUNT

Paramount
[[link removed]]
said in February that it would no longer use “aspirational numerical
goals”
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in hiring and ended its policy of collecting race, ethnicity, sex or
gender data for U.S. job applicants on its forms and careers page,
except in markets where that’s legally required. The company also
eliminated a DEI incentive plan.

In a memo to employees, Paramount cited the Trump administration’s
mandates for "changes in the way the company approaches inclusion
moving forward."

PEPSICO

PepsiCo ended
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some of its DEI initiatives in February and eliminated the chief
diversity officer role. PepsiCo CEO Ramon Laguarta told employees the
company would no longer have diversity goals for managers or
suppliers. The company would also confine its sponsorships to business
events and groups. 

“We see an even bigger opportunity to more deeply embed inclusion
throughout the business as a key driver of business growth and will be
introducing a new Inclusion for Growth strategy,” Laguarta wrote at
the time.

The DEI retreat drew fire from Rev. Al Sharpton, founder and president
of the National Action Network, who wrote
[[link removed]] in a letter: "You
have walked away from equity." Sharpton called on Pepsico to reinstate
the initiatives.

SALESFORCE

Salesforce dropped diversity hiring targets from its annual financial
disclosures in March. It also removed references to diversity and
inclusion as core company values.

"We are committed to our longstanding core value of equality – equal
opportunities, equal pay for equal work, and the dignity of every
person," Salesforce told USA TODAY in a statement.

TARGET

After embracing DEI, Target backtracked, putting a stop to its
programs
[[link removed]]
and its Racial Equity Action and Change initiatives under which it
pledged to invest over $2 billion in Black-owned businesses.

The move by the retail giant, which had cultivated a reputation for
inclusion, sparked boycotts from shoppers
[[link removed]]. Target
told USA TODAY it would "complete our commitment" to Black-owned
businesses and promoted its involvement in local communities.

"With over 400,000 team members and a footprint in all 50 states,
Target has a long-standing commitment to creating growth and
opportunity for all," the company said in a statement.

T-MOBILE

In July, T-Mobile said it was scrapping its DEI programs
[[link removed]] as it sought
regulatory approval from the FCC for two major deals including buying
almost all of United States Cellular's wireless operations in a deal
valued at $4.4 billion.

"As T-Mobile indicated earlier this year, we recognize that the legal
and policy landscape surrounding DEI under federal law has changed and
we remain fully committed to ensuring that T-Mobile does not have any
policies or practices that enable invidious discrimination, whether in
fulfillment of DEI or any other purpose," the company wrote
[[link removed]] to the FCC at the
time.

It said "the handful of T-Mobile employees" who focused on DEI will
focus on "employee culture and engagement." "As a result, T-Mobile
will no longer have any individual roles or teams focused on DEI,"
T-Mobile said. It also removed references to DEI on its websites. It
also opened up training and mentorship programs to all employees and
said it would not participate in "recognition surveys that focus on
employees’ protected characteristics."

TOYOTA

Facing a pressure campaign from Starbuck, Toyota pledged to overhaul
its DEI programs
[[link removed]]
and end its participation in the HRC ranking. It also said it would no
longer sponsor LGBTQ+ events and would narrow its community activities
to “STEM education and workforce readiness.”

Toyota told employees it would continue to "encourage an inclusive
environment where diversity of thought can flourish."

TRACTOR SUPPLY

Tractor Supply scrapped its DEI initiatives
[[link removed]]
and carbon emission goals under pressure from Starbuck in June 2024.
It said it would eliminate all DEI roles and would scrap all DEI
goals. It also said it would no longer supply data to the HRC or
support "nonbusiness activities" such as Pride festivals.

"We work hard to live up to our mission and values every day and
represent the values of the communities and customers we serve," the
company said
[[link removed]].
"We have heard from customers that we have disappointed them. We have
taken this feedback to heart."

VICTORIA’S SECRET

Victoria's Secret discontinued a goal to increase Black representation
[[link removed]]
in leadership and replaced references to DEI with terms like
“inclusion and belonging.”

“We are steadfast in our commitment to inclusion and belonging
because it’s foundational to our company and to a high-performance
culture,” the company said
[[link removed]]
at the time. The company will continue to have "the best talent with
diverse perspectives" while "being fully compliant with the law."

WALMART

The retail giant said it would not renew a racial equity center
[[link removed]]
it created following the 2020 murder of George Floyd and it would no
longer participate in the HRC ranking.

At the time, Walmart said many of the DEI changes, including switching
its terminology from DEI to belonging, were in the works for a few
years and were not a result of an activist campaign by Starbuck.

"We’ve been on a journey and know we aren’t perfect, but every
decision comes from a place of wanting to foster a sense of belonging,
to open doors to opportunities for all our associates, customers and
suppliers and to be a Walmart for everyone," the company said at the
time.

In June, Walmart shareholders overwhelmingly voted down a shareholder
proposal to explain why the nation's largest private employer held off
on scrubbing some of its DEI initiatives until Starbuck publicly
pressured
[[link removed]]
the company.

More than 30 shareholders told CEO Doug McMillon the DEI policy shift
was "very disheartening." The decision has also drawn boycotts
[[link removed]].

WALT DISNEY

Disney replaced the "Diversity & Inclusion" performance factor
[[link removed]] that
it used to evaluate executive compensation with "Talent Strategy,"
jettisoned its Reimagine Tomorrow initiative focused on
underrepresented communities and rebranded its employee resource
groups. 

Disney also removed the terms "diversity" and "DEI" from its annual
business report for the first time in five years.

In March, the FCC said it was opening an investigation
[[link removed]]
into Disney and ABC's DEI practices. The FCC's Carr has also ordered
an investigation into Comcast and NBC Universal's DEI practices.

These companies stood up for DEI

Not all of corporate America is done with DEI. Some notable holdouts
have publicly defended their diversity policies. They include: 

APPLE

The technology giant urged shareholders to reject an anti-DEI proposal
from the National Center for Public Policy Research. Over 97% of
shareholders voted against the proposal that called on Apple to
“cease DEI efforts.”
[[link removed]]

CEO Tim Cook has said his company may make adjustments to its DEI
policies
[[link removed]].
“As the legal landscape around these issues evolves, we may need to
make some changes to comply,” he said at the annual meeting. 

CISCO

CEO Chuck Robbins has frequently made the business case for diversity
initiatives. “You cannot argue with the fact that a diverse
workforce is better,” Robbins told
[[link removed]]
Axios in a January interview.

Robbins made similar remarks at Davos that month. He said the company
would not abandon its DEI policies because there’s “too much
business value.”

COSTCO

Costco’s board of directors voted unanimously to recommend
shareholders reject an anti-DEI measure
[[link removed]],
arguing that diverse employees and suppliers fuel innovation in the
merchandise it stocks and the services it offers.

More than 98% of Costco shareholders voted down the investor proposal
that called for management to investigate the business risks of its
diversity initiatives. 

DELTA

Delta CEO Ed Bastian told
[[link removed]]
the Atlanta Journal-Constitution in an exclusive interview earlier
this year that it does not have DEI initiatives but “people
initiatives.” “That’s the way it’s always been. It’s core to
who we are.”

On an earnings call, Delta's chief legal officer and corporate
secretary, Peter Carter, said the airline remains committed to DEI
which “is critical to effective human capital management at
Delta.”

LUSH

Co-founder Rowena Bird said in August that Lush would not back off
DEI. 

“That’s what makes this company what it is. People have chosen to
work with us, and they see us as a safe place because we do look out
for them and we do support them and it’s only right that we do
double down on this,” Bird told Modern Retail. 

It even renamed
[[link removed]]
its Thermal Waves, Sakura and American Cream bath bombs Diversity,
Equity and Inclusion. “In this critical moment, the name changes are
a simple but clear affirmation of Lush’s dedication to DEI policies,
programs and practices,” Lush said.

MCKINSEY & CO.

McKinsey & Co.’s global managing partner Bob Sternfels said in a
February memo to staff in February that the firm would continue to
prioritize diversity
[[link removed]]
even as its competitors do not.

"We will continue to boldly pursue both, because these two things
together – our diverse meritocracy – is what makes us
distinctive,” he wrote.

* diversity
[[link removed]]
* Trump
[[link removed]]
* DEI
[[link removed]]

*
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*
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