Soccer is the people’s game, John. You see it everywhere — on dusty lots, in city parks, on school fields, even on streets where two backpacks become goalposts. Wherever there’s a ball and room to run, people find a way to play.
And when we gather around it? We’re doing more than just watching a sport. We’re sharing joy, building community, and remembering we’re part of something bigger than ourselves. That connection matters — especially now, when so many forces are working overtime to isolate us and distract us from our shared stake in each other's futures.
In 2026, the World Cup comes back to the U.S. for the first time since 1994, and millions will take to the streets, parks, and bars to celebrate. But we’re not letting FIFA and corporate sponsors turn that kind of once-in-a-generation energy into a cash-grab that leaves our communities with nothing.
Instead, we’re showing up the WFP way: by bringing people together, welcoming new neighbors in, and building lasting power for working people long after the final whistle.
That’s why we’re a part of Our Cup, a new campaign to organize, celebrate, and activate our communities during the 2026 World Cup — and we want you to be a part of it.
From watch parties to neighborhood gatherings, these will be spaces to celebrate, meet fellow WFP supporters, and organize around what our communities actually need. Because joy, community, and solidarity aren’t a detour from the fight. They’re part of how we sustain it.
The games are still months away, but you can get ready now. Sign up today to be the first to hear about events near you, ways to plug in, and how we’ll show up during the tournament.
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Let’s be real, John. While FIFA and big sponsors rake in billions, it’s working people who make the tournament happen — staffing stadium gates, cooking the food, cleaning the bathrooms, driving the buses, setting up broadcasts, and making and selling the merch that fans take home. It’s also the fans and communities whose love for the game brings every stadium, bar, block, and living room to life.
This tournament belongs to all of us, and we’re not letting FIFA or the corporate vultures circling around it pretend otherwise.
Last week, FIFA handed Donald Trump their newly-created “Peace Prize” with no clear criteria or transparency on the selection process, even as his administration continues to attack working people on every front. If that’s the kind of politics FIFA wants tied to this World Cup, we’re bringing a different vision.
We’re bringing this tournament back to where it belongs: in our hands — a multiracial, multigenerational coalition of everyday people. Because our labor and our love make the game possible, and our communities should keep thriving long after the trophy lift.
Join us, celebrate with us, and help make sure next year’s World Cup lifts up the working people and communities who power it — and strengthens our movement for the long haul.
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In solidarity,
Working Families Power