Our Double the Holiday Spirit 2X Match Challenge starts now.
Dear Friend,
It's hard to believe that the holiday season is already here. In the spirit of giving that brings us all together at this time of year, I wanted you to be one of the first to hear about our Double the Holiday Spirit 2X Match Challenge, an amazing opportunity to make a gift that can go twice as far to help fight Alzheimer's disease.
I didn't waste a second before reaching out to you because we don't have a second to waste. Every day, more loved ones are diagnosed with Alzheimer's. More families desperately search for answers to impossible questions. More friends and neighbors who are impacted by this devastating disease need hope when all seems hopeless. And they need it right now.
We're counting on you to help make the most of Robert's remarkable holiday gift. More importantly, everyone impacted by Alzheimer's is counting on you to make sure we can continue to be there for them. To answer those impossible questions. To let them know they're not alone. To drive research forward until we end this disease.
The number of people relying on us — relying on you — continues to rise. But we are making tremendous progress. Alzheimer's treatments approved by the U.S. Food and Drug Administration are giving people hope. Advances in prevention and early detection methods are giving families more time. Enhancements in care and support resources are giving people more support, guidance and help on this painful journey.
You are pivotal to this progress and our ability to build on it. Even during a time of funding uncertainty, our supporters, as well as the Association's relentless advocacy and bipartisan partners kept Alzheimer's and dementia research moving forward. But we can't stop now. Every second of our Double the Holiday Spirit 2X Match Challenge is critical.
With your holiday gift today, you can propel our momentum into 2026. You can help the over 7 million Americans living with Alzheimer's and the nearly 12 million family members and friends providing their unpaid care find renewed hope during the holiday season. You'll also help:
Expand access to quality care and broaden overall support to those living with the disease.
Increase our investment in research to accelerate risk reduction and more effective treatment for Alzheimer's and all other dementia.
Secure significant advances in our state and federal policy priorities to improve the lives of those living with dementia, as well as their caregivers.
Please act now to help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
P.S. I reached out to you as soon as I got the news about our limited-time Double the Holiday Spirit 2X Match Challenge. Please make your first gift by December 16. If this sounds urgent, that's because it is. Once this match ends, so will your chance to make 2X the impact in the fight to end Alzheimer's.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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