Truth Initiative spotlights tobacco’s impact on Black Communities

Truth Initiative

Dec. 11, 2025

Truth Initiative kicks off Celebration Bowl partnership spotlighting tobacco’s impact on Black communities and connects fans with quit support

Truth Initiative is joining the 2025 Celebration Bowl – the annual championship game showcasing the best of HBCU football, hosted in Atlanta, Georgia. The partnership will shine a light on the disproportionate impact of tobacco on Black health and build on the work of its Culture + Cessation Collective by bringing culturally relevant quitting support directly to fans who need it, through Truth Initiative’s free digital EX Program for quitting. The Celebration Bowl will air on Saturday, December 13 at 12:00 p.m. ET on ABC.

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Another reason to quit vaping? The environmental impact of e-cigarettes

There are so many reasons people want to quit vaping for good – health, freedom from nicotine addiction, the influence of friends and family, and financial cost, to name a few. Another reason that may motivate people to leave e-cigarettes behind? The huge environmental cost.

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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

Quitting smoking has countless short- and long-term health benefits, some of which start to impact the body almost immediately after putting down a cigarette. Early studies also suggest that some chemicals present in e-cigarette aerosols may increase the risk of certain illnesses such as heart disease or cancer, but additional studies on long-term health effects are needed. Here’s what we know about the short- and long-term health effects of quitting smoking or vaping nicotine, and what resources are available to help.

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This week in tobacco policy news

Alaska: Alaska reached a $5.8 million settlement with Juul, ending a five-year legal battle that accused the company of targeting young Alaskans with e-cigarettes. Half the proceeds will fund Alaska’s tobacco prevention and control programs, and the other half will fund consumer protection programs in the state.
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Amherst, Massachusetts: The Board of Health adopted a Nicotine-Free Generation regulation which prohibits the sale of any tobacco products to anyone born on or after January 1, 2005.
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