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For all its influence, Classical Liberalism faces a surprisingly modern challenge—branding.
Classical Liberalism has a branding problem. And if I can be honest, as a digital strategy type of guy, I have not been able to find a great solution. Technically speaking, the phrase “classically liberal” is tied to the value of freedom: freedom of speech, freedom of conscience, freedom of association, and free markets. It is also connected to principles that protect personal agency in the rule of law, limited government, rights (especially private property rights), and pluralism.
The branding challenge is that almost no one associates the word liberal with Classical Liberalism. Liberal has come to mean anything political on the left side of the spectrum. It is used to refer to democrats, progressives, and socialists. It means something else in Europe and something else in academia.
But it’s time to fight for the word liberal because Classical Liberalism is awesome. Rebecca Lowe and Henry Oliver are doing just that in their new Substack,
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The Pursuit of Liberalism .
“The big inspiring principles of liberalism changed the world. These principles brought down dictators and ended slavery. They gave women the vote and children an education. They established peaceful political settlements, and drove innovation and progress. These principles demand equal freedom for all, and make real the dream of peace and prosperity.”
For too long, we’ve taken the liberal consensus for granted. We’ve become myopic, focused on small pieces of the liberal experiment instead of the whole project. In this, we’ve become too expeditious and assumed too much. Liberalism needs new energy to remind the world that it is still the best, freest, and most empowering system of governance. Henry and Rebecca aim to do just that.
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Subscribe to follow their push for a better, freer, world.
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Ben Brophy
Vice President, Strategic Engagement
Mercatus Center at George Mason University
Topics & Issues
We’re in the midst of our year-end fundraising campaign. Would you
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consider partnering with us in our work to build a more liberal world and to develop the next generation of free-market thinkers?
Veronique de Rugy and Jack Salmon
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offer a friendly rejoinder to Tyler Cowen and Alex Tabbarok on the seriousness of our debt. In short, it matters! What do you mean, “nothing has happened”? We just lived through the sharpest burst of inflation in forty years!
Jack Salmon
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deplores Great Britain's proposed move to abolish jury trials . “There are moments in the life of a nation when the danger ahead is not announced aloud, nor marked by sweeping constitutional drama, but creeps in quietly, wrapped in administrative language, justified by “efficiency.”
Thomas Hoenig continues to
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sound the alarm on fiscal dominance . If fiscal dominance continues unabated, it will interfere with the Federal Reserve’s ability to pursue its dual mandate.
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