John,
A few months back, when I shared Labour’s campaign strategy - Our Plan to Win - I set out the three things we needed to do to get re-elected in September: run a positive and uplifting campaign, grow our grassroots movement across New Zealand, and raise enough money to compete with National’s war chest.
Now, with just two months to go until election day, I wanted to make sure you were in the loop with how we’re tracking against our 2020 campaign plan.
This month we launched our 2020 campaign slogan and Jacinda announced Labour’s five point plan for our economic recovery <[link removed][0]=68.ARCD67_leWofDt6TNDyjlh-ZIrtpR1m5bjEat4wMtLVeDhHxuD8k79FxsofRGfffUhH5NMLrIeCB7gmEkWkzpLzQciOXD2mTW4jWBgN7vrj2wjMTc694gSo0C0UEyyJExFePL2uAt-E3i5dXKK_obrKyuKMMGwPKT3udKhGo3-woMJ7IF1EP5or50nT6D4G8H1K--lx7fguLrQRNz0cSWaMSWKYcGhpK9W33EnA4lczYhYtmoPEu1dUoYbuCz9-VbdWGFyE0XsfcsZRnwJ_4v5A_J7m_XcRl8JTUp2sFrSfeM7RSs_hrW7125qf0Bzwo5qoqZgux9R-MzbAF1A&__tn__=-R>. Most Kiwis believe that New Zealand is going in the right direction, and so do we, but we need to keep up the momentum. So, our message for New Zealand at this year's election is simple: ‘Let’s Keep Moving’.
<[link removed]>
Last week our Field Team moved into phase two of organising, where they are focusing on having persuasive one-on-one conversations with our target voters on the phones and at their doors.
This is about taking our message and getting it directly to New Zealanders, having them hear it from people in their own communities and ultimately, helping us to grow our grassroots movement.
And yesterday, thanks to our supporters digging deep and helping us raise money so we can compete with National, our hoardings started to go up across the country - getting our positive, people-powered message in front of voters. <[link removed][0]=68.ARC2G5-oeY6FN298xGjInfjwQaNJyVPpy_7wvVs5GO-BnwaLLNGcR4lpg32NQm5g0guXDYXQEI5FTdV4F2zGsxENVM1QmmLp_luJfk8-XdlagL6xtHL1BRxYXe2R3dybtmGEAbOdxhT3LUqyB6Gd136R5c7eirIRzIUWnXOf5SOS9av0UDsNMqz0Zw_AWfcpVgza3cXqL_NkXu3y3dcgGQpMS4DRezQpjerSFjF4Nqidi0OS-hy69wJo5ysSY8-NhgRPCuPXtHLDCwfQBD3m_2o8rhY-A_yjttdL3qLJRmJf4O9cDFIyojlvrYa1SQQU6RojTV0SlHU2OlIonsTF&__tn__=-R>
<[link removed][0]=68.ARC2G5-oeY6FN298xGjInfjwQaNJyVPpy_7wvVs5GO-BnwaLLNGcR4lpg32NQm5g0guXDYXQEI5FTdV4F2zGsxENVM1QmmLp_luJfk8-XdlagL6xtHL1BRxYXe2R3dybtmGEAbOdxhT3LUqyB6Gd136R5c7eirIRzIUWnXOf5SOS9av0UDsNMqz0Zw_AWfcpVgza3cXqL_NkXu3y3dcgGQpMS4DRezQpjerSFjF4Nqidi0OS-hy69wJo5ysSY8-NhgRPCuPXtHLDCwfQBD3m_2o8rhY-A_yjttdL3qLJRmJf4O9cDFIyojlvrYa1SQQU6RojTV0SlHU2OlIonsTF&__tn__=-R>
All of this work is a real testament to our movement, so I just want to say thank you for everything you’ve done so far to help re-elect a Labour government on September 19th. But with just two months to go, we can’t afford to be complacent. <[link removed]>
This week we saw what’s at stake in this year's election - National has a new leader who wants to change the course our country is on. We can’t let that happen.
Our Labour team has a clear recovery and rebuild plan for New Zealand - it’s future-focused for our tamariki and our environment, jobs driven and has the wellbeing of our people at its heart. But it is all on the line.
If we're going to win on September 19th, we need to push back against National’s tactics and make sure it’s our positive message and plan that voters see most in those crucial final weeks of the campaign, so they know exactly what is at stake.
To do this, we need your help to bolster our digital advertising reach, expand our Field Programme so we can recruit and train more volunteers, and grow our Labour Team at Campaign HQ. Can you chip in today to directly support our 2020 campaign? <[link removed]>
Just like when we worked together to campaign our hearts out in 2017, this election is going to come down to the power of our movement.
That means people like you, reading emails like this, and chipping in a few dollars at a time to create the momentum we need to grow and push our campaign forward. <[link removed]>
Thank you, again, for all you’re already doing, and all you will do to help us win in September.
Hayden,
Campaign Manager
P.S. Make sure you don't miss out on owning a piece of Labour's history by grabbing some limited edition campaign slogan merch! Click here for more information. <[link removed]>
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A short note on donations:
John, recently our focus has been on helping communities through COVID-19. It wasn’t a time for political campaigning, but instead a time for concentrating on the welfare of our communities.
This was absolutely the right decision. But pausing our campaign meant we also put all of our fundraising activity on hold too. So now we’ve restarted our campaign, we’re asking for the help of supporters to help get us back on track.
We recognise that not everyone is in a position to make a financial contribution, and there are many other ways to support our movement. However, if you are able to, please click the button below to make a donation to our campaign fund today.
DONATE HERE: [link removed]
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