John,

Every year, hundreds of millions of tiny, day-old male chicks are killed in Europe simply because they will never lay eggs. Many are shredded alive. Others are gassed. Their entire lives — all 24 hours of them — reduced to an industry “cost.”

It doesn’t have to be this way. And right now, we have a rare chance to change the law and save millions of lives.

The European Commission has opened a public consultation on its on-farm animal welfare legislation, including whether to finally ban this brutal practice – but it closes December 12.

We urgently need your help to flood this consultation with thousands and thousands of our voices and make our calls for a ban impossible to ignore. If enough of us chip in, we can unleash a wave of hard-hitting ads that expose the reality of chick shredding and drive people to the public consultation.

What happens in the next 11 days will determine the fate of billions of animals for years to come. Can you help us end animal cruelty and save newborn chicks from instant death?

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The European Food Safety Authority (EFSA) warned that killing day-old chicks using high-speed grinders isn’t a quick and painless death. Their scientific review found that slow blade rotation, overloaded machines, or rollers set too wide can leave chicks conscious during the process, exposing them to intense suffering, pain, distress, and fear.

Germany and France have already banned chick culling. But across the rest of Europe, the practice continues at an industrial scale. This consultation could be the turning point, but first we need resources – fast. 

If enough of us chip in today, we can:

• Mobilise massive public input to flood the consultation with calls for a full EU-wide ban.

• Launch an “End Chick Shredding” media drive, with powerful ads exposing the cruelty the industry hides.

• Keep up high-impact lobbying after the consultation closes to ensure the final legislation includes a ban.

We know how to win this. When people see what’s really happening — when decision-makers feel the public’s outrage — the tide turns. Germany and France didn’t act spontaneously. They acted because people refused to look away.

Now it’s Europe’s turn, but we don’t have much time. Can you rush a donation to help us end animal cruelty and save newborn chicks from instant death? 

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 Your donation will help power Ekō and our campaigns worldwide fighting for people and the planet.