Last year, Notre Dame made $20 million from the College Football Playoff. This year, the entire ACC could end up with its pockets empty.
That’s because the ACC is in grave danger of not placing a single team in this season’s 12-team Playoff bracket. If unranked Duke upsets No. 17 Virginia on Saturday night in the ACC championship game, it’s highly likely that not a single team from the Power 4 conference will make the CFP, and that two Group of 6 teams will.
At stake is at least $116 million in performance-based CFP revenue distribution that the ACC would have no chance at earning.
Conferences (or the individual school in the case of independent Notre Dame) will receive $4 million for each team that ultimately makes the CFP, with further payouts each round:
- Qualifying for the CFP: $4 million (12 teams)
- Advancing to the quarterfinals: $4 million (8 teams)
- Advancing to the semifinals: $6 million (4 teams)
- Advancing to the national championship game: $6 million (2 teams)
There is no extra monetary prize for winning the CFP, but each team will receive $3 million to cover expenses for each round.
New this year is a slight shift tied to the CFP’s move to straight seeding: While the four highest-ranked conference champions no longer receive top seeds and first-round byes, they will still earn a guaranteed $8 million for their respective leagues even if they lose their first-round matchup.
If Virginia beats Duke, it will be in line to earn that automatic $8 million payment for the ACC as the fourth-highest-ranked conference champion. If Duke wins, though, the American Conference will be set for the guaranteed $8 million payday with No. 20 Tulane, who beat No. 24 North Texas in Friday’s title game, becoming the fourth-highest-ranked conference champion.
The Sun Belt Conference is the second Group of 6 league hoping for a Virginia loss, which would send No. 25 James Madison, which beat Troy in Friday’s title game, to the CFP.
Beyond the conference championship chaos, there is still a small chance the CFP selection committee could decide to move No. 12 Miami (the ACC’s highest-ranked team) up high enough in Sunday’s final rankings to give them an at-large bid.
A Power 4 conference missing out entirely on the CFP, and two Group of 6 conference champions making it, is not a development that was ever the intention for the expanded, 12-team format.
It had been assumed that the Power 4 conference champions would at least be among the five highest-ranked league winners, if not almost always the top four. But last year, the Mountain West’s Boise State was the third-highest-ranked conference champion. The ACC still got two bids, though, in conference winner Clemson and at-large selection SMU. Neither team won its first-round game, so the conference made $8 million in performance bonuses.
Next year, the CFP’s revenue-distribution structure is shifting away from performance bonuses. The SEC and Big Ten will earn 29% each, the ACC 17%, the Big 12 15%, and the Group of 6 conferences collectively 9%.



