Dear John xxxxxx,

Something unprecedented just happened.

Reform UK has received the largest single political donation in British history, £9 million in one go.

This isn’t a warning. It demands a response from us. Can you rush in a donation to help fund the response we need?

Money matters in elections. When parties are outspent, they lose. 

If we fail to close the gap now, they’ll outspend us daily in 2026.

But we have an opportunity: a fellow Labour supporter will now match every donation made today, pound for pound.

That’s why I’m writing to you today. Your contribution goes twice as far in helping us fight back.

If you want to stop Farage, will you chip in £5 - or whatever you're able - while your donation can still be doubled?
⚡ MATCH ALERT — ALL DONATIONS DOUBLED
Every pound you give today will be matched pound-for-pound by a generous Labour supporter.
DONATE £3 → £6
DONATE £5 → £10
DONATE £10 → £20
Your donation will make twice the impact for Labour's campaigns across Britain.

Reform are already scaling up their spending. Last week alone, they spent £700,000 on newspaper takeovers outside of an election campaign.

Now imagine what they can do with £9 million. Imagine the megaphone they’ll wield once an election is called.

If we don’t fight back hard now, Reform will have the resources to drown out everything we’ve fought for and everything this Labour Government is delivering.

Because Farage’s Britain would mean:

  • The end of the NHS as we know it, and people charged for their healthcare
  • Our clean energy transition reversed
  • Workers’ rights we’ve strengthened dismantled
  • Measures to lift hundreds of thousands of children out of poverty torn away

But we can stop it. If thousands of Labour members come together, and give £5 today.

That’s how Labour wins. That’s how we’ve always won. Together, shoulder to shoulder.

I know that we can beat Reform if we work together. Will you chip in today?
⚡ MATCH ALERT — ALL DONATIONS DOUBLED
Every pound you give today will be matched pound-for-pound by a generous Labour supporter.
DONATE £3 → £6
DONATE £5 → £10
DONATE £10 → £20
Your donation will make twice the impact for Labour's campaigns across Britain.

Hundreds of supporters have already stepped up in the last hour. Your donation is part of something powerful and urgently needed. 

John xxxxxx, this is serious. I’m urging you to make this the moment you help stop Farage.

Thank you,

Hollie Ridley
General Secretary of the Labour Party
 

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Reproduced from an email sent by the Labour Party, promoted by Hollie Ridley on behalf of The Labour Party, both at 20 Rushworth Street, SE1 0SS.