Progressive campaigns and organizations are operating in a new era.

New tools, better data flows, and more sophisticated digital strategies have expanded what’s possible—and so have what teams need from their tech. As solutions improve, there is a growing need for guidance on which tools can best support different kinds of relationship-building work.

That's why the Higher Ground Institute is launching the Progressive CRM Guide: an in-depth resource that provides a clear, consistent overview of tools that help organizations manage relationships with voters, donors, and members. 

This is an important step toward understanding how CRM tools compare, which gaps remain, and what it will take to support effective adoption in our ecosystem. Read the full announcement.

If you know colleagues or partners who might find this guide useful, please share widely on your channels. We’d love your support getting it into the right hands.