Plus: Logistics firms favor modular tech over platform overhauls
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December 2, 2025
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WTO: Global trade slows after tariff-driven surge ends
Global merchandise trade growth slowed in the last quarter as the earlier surge from pre-tariff order front-loading diminished, according to the World Trade Organization. The WTO's goods barometer fell to 101.8 in September from 102.2 in June, reflecting a moderation in trade momentum. Sectors such as air freight and container shipping continue to indicate expansion, albeit at a slower pace, and overall indices suggest a cooling in global trade.
Full Story: Bloomberg (11/28)
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AI helps Black Friday online sales hit record $11.8B
AI-driven shopping tools contributed to a record $11.8 billion in US online sales on Black Friday, a 9.1% increase from last year, according to Adobe Analytics. The surge in online sales was driven by consumers seeking deals and convenience, while physical store traffic was subdued amid inflation and trade policy concerns. Globally, AI influenced $14.2 billion in online sales on Black Friday, including $3 billion from the US, Salesforce reports.
Full Story: Bloomberg (11/29), Reuters (11/29)
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Roofr, ABC Supply integrate for seamless ordering, workflow
Roofr and ABC Supply have introduced an integration that enables contractors to access Roofr measurement reports directly within the myABCsupply platform. The new feature ensures that reports generated through myABCsupply are automatically linked to the user's Roofr account, creating a seamless connection between measurement, proposal creation and material ordering -- all from a single interface.
Full Story: Roofing Contractor (11/25), Distribution Strategy Group (11/27)
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Henry Schein to showcase AI workflow at New York meeting
DrBicuspid (free registration) (12/1)
 
 
 
 
Operations and Technology
 
Logistics firms favor modular tech over platform overhauls
Logistics companies in Europe and the Middle East are prioritizing digital tools but are opting for modular solutions that integrate with existing systems rather than full platform overhauls, according to a Deep Current survey. Although 55% of companies use digital systems for shipment tracking, only 24% have fully digitized internal document handling. Key barriers to broader digital adoption include integration with legacy systems, cost concerns and resistance to change.
Full Story: DC Velocity (11/25)
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OSHA's top 10 violations: Fall protection leads again
For the 15th consecutive year, fall protection has topped OSHA's list of most frequently cited standards, with 5,914 reported violations for fiscal year 2025. The majority of these citations involved failures to provide proper fall protection systems for employees working six feet or more above lower levels, especially in residential construction and roofing activities. Other top violations include hazard communication, ladders, lockout/tagout and respiratory protection.
Full Story: Safety + Health (11/24)
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Sales and Marketing
 
Nearly half of B2B marketers prioritize AI tools for 2026
B2B marketers -- 45% of them -- are prioritizing spending on AI-powered marketing tools for next year, per a Content Marketing Institute report. While 95% of B2B marketers are already using AI tools, most applications remain experimental, such as generating marketing copy and creative assets. AI also is transforming how buyers discover vendors, with 80% of global B2B tech industry buyers saying they equally use generative AI and traditional search, Responsive reports.
Full Story: eMarketer (11/24)
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How to collaborate to inspire creativity, rapport
 
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Fostering creativity dovetails with counteracting isolation for autonomous workers, say researchers from the Kellogg School at Northwestern University, who share ways to inspire collaboration. Professor Florian Zettelmeyer says regular, feedback-focused meetings and shared documentation sessions not only enhance creative output but also strengthen professional relationships.
Full Story: Kellogg Insight (12/1)
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Fed officials split on path for future rates
The Federal Reserve is facing a potential surge in divided votes on interest rates, which could undermine its policy message and raise concerns about its independence. As many as five of the 12 voting members of the Federal Open Market Committee have expressed skepticism about further rate cuts, while a core group of three governors supports them. This division comes as inflation remains high and job creation slows, creating a conflict between the Fed's goals of controlling inflation and maximizing employment.
Full Story: The Wall Street Journal (12/1), Bloomberg (12/2), Reuters (12/1)
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About NAW
 
The National Association of Wholesaler-Distributors (NAW) is one of America’s leading trade associations, representing the $8 trillion wholesale distribution industry. Our industry employs more than 6 million workers throughout the United States, accounting for approximately 1/3 of the U.S. GDP. 250,000 wholesale distribution companies operate across North America, including all 50 states. Learn more.
 
 
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