Dear John,

Today is Giving Tuesday! Here at Wild Salmon Center, this is one of the biggest fundraising days of the year. It’s a day where we see an outpouring of generosity from people like you who understand how important it is that we conserve wild salmon and their home rivers. And because of that, it’s a day that we now greatly depend on to raise the funds we need to carry out this critical work.

That’s why this year, we have a special matching gift offer for our closest supporters. Every dollar you give today will be MATCHED up to $50,000. Can you chip in and make a Giving Tuesday gift now, while your donation will go twice as far?

We don’t have match offers often, so we need to make sure we meet our $50,000 goal and maximize this special fundraising opportunity.

Your gift today will immediately be matched, dollar-for-dollar, to have double the impact in preserving wild salmon, meaning:

• $100 becomes $200 to provide genetic sampling kits in wild salmon strongholds, helping us track and protect distinct fish populations

• $250 becomes $500 to supply in-stream temperature monitors, which are essential in helping us pinpoint cold water sanctuaries

• $1,000 becomes $2,000 to fund a full week of community-led conservation fieldwork to protect salmon strongholds

• $2,000 becomes $4,000 to pay for a cutting-edge AI camera system to count returning salmon, which is revolutionizing how we monitor wild fish populations

John, you are a part of this community because you know that when we protect salmon, we are protecting healthy forests, clean water, recreation opportunities, and so much more.

It is our shared responsibility to protect our environment and ensure that generations to come can still enjoy what our planet has to offer. So we must continue to come together to protect salmon strongholds and defend our forests, rivers, and wild fish.

For wild rivers,

If you’ve recently donated and your gift has crossed paths with this message, thank you so much. It sometimes takes a little while for our records to fully update. Please know that your gift is already going toward Wild Salmon Center’s crucial conservation work. Thank you for your support!