Dear John,
The richest man on Earth owns X (formerly known as Twitter).
The family of the second-richest man owns Paramount, which owns CBS — and could soon own Warner Bros. Discovery, which owns CNN.
The third-richest man owns Facebook, Instagram, and WhatsApp.
The fourth-richest man owns The Washington Post and Amazon MGM Studios.
Another billionaire owns Fox News, The Wall Street Journal, and the New York Post.
Why are the ultra-rich buying up so much of our media? Because if they can control what Americans see, hear, and read, they can choke off any effort to tax their riches or restrict their insatiable greed.
It’s straight out of the same playbook that oligarchs and authoritarians have used for centuries to suppress democracy. The team here at Inequality Media Civic Action is fighting back by using our massive following across social media to get the public the facts that Trump, Musk, Bezos, and Zuckerberg don’t want you to hear.
This is why I truly believe that Inequality Media Civic Action is one of the best organizations you can donate to in order to halt Trumpism and save democracy. Will you make a monthly donation to Inequality Media Civic Action?
Let me explain how we work here at Inequality Media Civic Action, and why I’m so confident that your money will be well-spent.
Our first step when launching a new campaign is to choose a target audience who we want to reach, like independent voters or young people. Then, we begin brainstorming various videos and scripts aimed at shifting their views about a particular candidate or key policy issue, such as inflation or immigration.
Then, we go into production. That’s when our talented team of artists, writers, and filmmakers really shine — creating some of the most eye-catching, entertaining, and informative videos you’ll ever see. (And I give them all the credit.)
The final step is to test our videos with real people in the real world to see if people actually watch and share them — and most importantly if they actually change anyone’s mind. Public opinion experts say that if you can move people by 2-3 points, that’s good. But in recent months, we’ve been able to move the needle by double-digits, which is huge.
Now here’s where you come in: In order to fund this operation and get our best videos out to the tens of millions of people we want to reach, we need your financial support.
But the best part of all is that we’re able to do all of this for a fraction of what the big corporate super PACs spend on TV ads. Our team is small and scrappy, and we save money by creating content that’s organically viral, so we don’t have to pay huge ad rates.
That’s why I’m asking you to make a monthly donation to help power this incredible team and stop Trump and the oligarchs buying up our media. Together we can break through the noise and get the truth to the American people.
Thank you,
Robert Reich
Inequality Media Civic Action