Friend,

I am writing this to you because we are taking a huge, calculated risk with this campaign, and I need your immediate help to cover the bet.

We are going to take the unprecedented step of going up on television early in the cycle—before Mike Rounds or the Washington establishment expects.

We are taking this leap of faith because South Dakota is the cheapest media market in the entire country, and hitting the airwaves now, when Rounds isn't expecting it, gives us a massive, disproportionate advantage.

A $100 donation to this campaign is the equivalent of a $3,900 contribution in Florida. So, can I count on you to help us start running ads earlier than usual by rushing a donation of any size?

We are funding the ad buy with hope, but we need you to back it up with reality. This early TV spot is our chance to air my message and put it in front of tens of thousands of voters before the Big Money even wakes up. This is how we close the gap and secure our position in this race.

I’ve spent my career making tough calls as an Air Force Lt. Colonel. This is the toughest, most strategic call yet. Why are we doing this? Because our polling shows that if we can get my message out, I take the lead in both of our polls.

We are taking the risk of going on television because we know we can win. Now, I need your immediate support to prove that this grassroots campaign is serious about winning now.

Will you chip in $25 or more right now to pay the bill for this high-risk, high-reward TV investment?

Let's make history by making smart, strategic investments they never saw coming.

Thank you,
Brian Bengs
Independent Candidate for U.S. Senate

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