Hi John,
If you’re anything like us, Black Friday sparks a mix of mild anxiety and a deep *sigh* at what the world has become. So let us introduce BLUE Friday - where we choose the ocean over discounts and actually feel good about it. 💙
To celebrate, our friends at Finisterre are donating £2 from every UK sale (online and in-store) to Surfers Against Sewage from right now until midnight, Tuesday 2nd December.
If you don’t know them, Finisterre are a cold-water surf and outdoor brand making responsibly built gear for all your adventures. As well as our next-door neighbours here in St Agnes, Cornwall!
So whether you’re treating yourself, or gifting a fellow surfer and ocean lover, every purchase helps fuel our fight to end sewage and plastic pollution. 🌊
Like us, Finisterre was born on the cliffs of Cornwall with a mission to protect the ocean we love.
Our partnership goes way back - all the way to 2003, when founder Tom Kay launched Finisterre’s very first product: a windproof, waterproof fleece that sent a portion of proceeds to SAS and other ocean causes.
Since then, they’ve stood with us through major campaigns and moments: Save the Sea collections, beach cleans, the 2015 Global Wave Conference, the 2025 Election Tour and so much more. ✊
This is now Finisterre’s fifth Blue Friday, and over the years they’ve raised £50,000+ for ocean access and conservation. Last year alone, they backed SAS for all UK orders and raised over £15,000 in just one week. 🤯
Let’s see what we can achieve this time, John!
