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This week, we’re getting out votes for a massive special election in Tennessee
and calling on you to put the pressure on three of Trump’s biggest corporate
collaborators. Before we jump into your to-dos, here’s Ezra to explain why
[ [link removed] ]We Ain’t Buying It this weekend!

Hey folks,

The short version is this: Successful anti-authoritarian movements use
their economic power to stop the slide into fascism. That’s why
Indivisible is enthusiastically joining [ [link removed] ]We Ain’t Buying It: a corporate
pressure campaign targeting Home Depot, Target, and Amazon this Black
Friday weekend.

The longer version is this: Show me what autocracy looks like!

What we’re experiencing in America now is strikingly similar to what other
democracies that have collapsed into authoritarianism have experienced.

Yes, it’s a right-wing government passing right-wing laws that cut
healthcare to give tax cuts to right-wing donors. But the fight is over
more than just the national legislature or with the executive branch. In
an authoritarian breakthrough moment, the regime attacks or co-opts other
sources of power in a society as well -- media, law firms, universities,
businesses, political critics, and even comedians.

We’ve seen this story play out again and again -- in Serbia under
Milošević, Hungary under Orbán, Turkey under Erdoğan, Russia under Putin.
The regime guts the judiciary, shutters newsrooms, attacks universities,
brands NGOs as foreign agents, undermines the political opposition,
bullies businesses into submission, and even drives satirical shows off
the air.

And now we’re seeing it in America.

Businesses are caving to regime pressure or simply obeying in advance.
Since Trump took office, we’ve seen corporations and billionaires rush to
bend the knee. The list is so long it can feel like cowardice is just part
of the culture now:

* Companies like Target preemptively ended their DEI and trans-inclusive
policies.
* Companies like Amazon, Google, and Microsoft forked over millions to
Trump’s inauguration slush fund.
* Companies like Spotify are running ads to recruit for the regime’s
secret police.
* Companies like Facebook/Meta, Comcast, and T-Mobile helped fund the
destruction of the East Wing of the White House.
* Media companies like ABC and CBS have embarrassed themselves with a
pro-Trump lurch away from real journalism.

I could go on, but you get the gist: A huge number of companies have
decided that their interests are best advanced by throwing their lot in
with the regime. For those collaborators and capitulators, it’s simply a
business calculation. And that’s why it’s time for us to change the math.

This Black Friday weekend, we’re joining with a super-team of organizers
-- the Target Three, Black Voters Matter Fund, Until Freedom, Working
Families Party, 50501, and more -- to issue a shared collective call:
[ [link removed] ]We Ain’t Buying It.

We Ain’t Buying It is a movement action to flex our power by zeroing in on
three targets -- companies who have, each in their own way, enabled
Trump’s agenda:

Home Depot has allowed its parking lots to become
[4]Home Depot logo ground zero for ICE raids on immigrant day laborers,
and its billionaire co-founder Bernie Marcus has
funneled millions into Trump’s campaigns.

Target, which once branded itself as the friendly,
[5]Target logo inclusive big-box store, has now scrapped its DEI
goals and scaled back LGBTQ+ offerings to avoid
angering the regime.

Amazon didn’t just shower Trump’s inauguration with
cash -- Jeff Bezos’ company pitched
[6]Amazon logo facial-recognition tools to ICE and powers the
Palantir systems ICE uses to track and deport
immigrants, making Amazon a core contractor for the
regime’s deportation machine.

Our call to action here is simple: Pause your spending with these
companies from Thanksgiving through Cyber Monday. Together, we’ll send
them a simple message: ”Stop enabling Trump’s attacks on our values, our
neighbors, and our democracy!”

Since launching this campaign last week, we’ve seen an overwhelmingly
positive response and some fantastic organizing -- [ [link removed] ]shout out to
Indivisible SETX in Texas for already planning a cool “Community over
Commercialism” event! But one question has come up a few times: What about
all the other companies that are also enabling Trump’s agenda?

We want to concentrate our focus on three notable consumer-facing enablers
because we’ve seen that organizing is far more effective when it is
concentrated and easy to join in on.

That doesn’t mean our three targets are the only problem. But if we can
get their attention and provide impetus for them to shape up, we’ll send
every other consumer-facing company the message that even a quiet decision
to enable this administration might trigger widespread consumer outrage.

And that message, if we land it, will be heard all across the corporate
world. Then, rinse and repeat!

Successful movements innovate, experiment, learn, adapt, evolve, and grow.
That’s what we’re doing here. But if this is going to work, it’s going to
take all of us who have been building this No Kings era to participate.

So here’s my ask to you: Forward this email to a friend who protested for
the first time at No Kings -- or who wanted to join No Kings but couldn’t.
Then, read on to this week’s to-dos for even more ways to make We Ain’t
Buying It a success.

In solidarity,
Ezra Levin
Co-Executive Director, Indivisible

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Your weekly to-dos

 1. [ [link removed] ]Pledge not to shop at Home Depot, Target, or Amazon from
Thanksgiving through Cyber Monday! This weekend, perhaps the busiest
shopping period of the year, we’re asking you not to support three
corporations complicit in Trump’s authoritarian power-grab. Let’s show
cowardly corporate leaders that there’s more to lose from complicity
than from noncompliance.
 2. [ [link removed] ]Spread the word about We Ain’t Buying It online with our handy
social media toolkit. Use our pre-made graphics and customizable
sample posts to quickly let your friends and followers know where not
to shop this week. Let’s get the word out far and wide so we can
maximize our impact.
 3. [ [link removed] ]If you have Democratic senator(s), urge them to call on Chuck
Schumer to step down as minority leader. Even on the heels of a
historically successful election and the largest protest in US
history, Chuck Schumer’s caucus caved in the shutdown fight. Senate
Dems need bold new leadership to fight the Trump regime, and that
starts by making Schumer step aside.
 4. [ [link removed] ]Sign up to call voters and get out votes for Aftyn Behn -- a
former Indivisible running to flip a red House seat! Our next chance
to stomp the regime at the ballot box is in Tennessee, where Aftyn
Behn can flip a deep-red Trump district in a special election. You can
call voters from anywhere. All you need is a phone and computer, and
we offer live training before the shift.

P.S. Withholding support from corporations enabling the Trump regime is a
powerful way to fight authoritarianism. Supporting the organizations who
DO fight back hard -- and who organize others to fight -- is just as
important. If you can, we encourage you to support your local mutual aid
networks, or [ [link removed] ]chip in to power your friendly pro-democracy organizers
at Indivisible.

Paid for by Indivisible Action. Not authorized by any candidate or committee.

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Upcoming events for you

These nationwide events, calls, and training sessions are coming up soon.
For even more Indivisible happenings, [ [link removed] ]check our national calendar and
get in touch with [ [link removed] ]Indivisible groups near you!

Happening This Week
November 24-30
Tuesday: [ [link removed] ]“All in for Aftyn” Virtual Phonebank (6pm ET)
A chance to help former Indivisible organizer Aftyn Behn flip a House seat
by calling voters in Tennessee

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Thursday – Dec. 1: [ [link removed] ]We Ain’t Buying It Blackout (all weekend)
A corporate pressure campaign to show Home Depot, Target, and Amazon
there’s a price to pay for enabling Trump

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REMINDER: No "What's the Plan?" this week
We hope you have a joyful and refreshing Thanksgiving break!
On the Horizon
December 1-4
December 1: [ [link removed] ]“All in for Aftyn” FINAL Phonebank

December 2: Special Election Day in TN-07

December 4: [ [link removed] ]Resilience for Sustainable Activism Training

December 4: [ [link removed] ]2026 Primary Program Launch Call

Stay tuned for more events in next Monday’s newsletter…

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Thanks for supporting Rep. LaMonica McIver

Earlier this month, we asked Indivisibles to chip in to support
Representative LaMonica McIver’s legal defense against politically
motivated charges from the Trump regime. McIver is being prosecuted for
conducting oversight at an ICE facility (her job), and outrageously, a
federal judge is allowing her case to go to trial.

We knew that you’d all step up, and you did. But we NEVER expected such a
generous outpouring of support. Together, we raised more than $154,000 to
support Rep. McIver’s legal defense!

If you were one of the hundreds who chipped in to support Representative
McIver, THANK YOU! We made a challenging fight just a bit easier for her,
and we sent a powerful reminder to Members of Congress and leaders
everywhere else: If you choose to stand up and fight this regime, we won’t
let you do it alone.

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IndivisiWIN of the week

[ [link removed] ]The UC Unbowed Courage Collective logo -- Click to learn more

Earlier this month, local Indivisibles in California launched [ [link removed] ]UC
Unbowed -- a collective of students, alumni, faculty, and community
members defending the University of California from Trump’s attacks on
free speech and academic independence.

The campaign took off like a rocket! Their petition calling on UC
leadership to resist the Trump regime received over 4,000 signatures in
just the first week, and their protest outside a Board of Regents meeting
in UCLA made waves across the campus and community. The UC Unbowed team is
growing fast, and their fight against the Trump regime is just getting
going.

UC Unbowed is an Indivisible [ [link removed] ]Courage Collective led by members of
Indivisible East Bay! Courage Collectives are groups of everyday people with a
common interest, experience, or background who work together to organize
noncooperation against the Trump regime -- and we’re looking to form new
collectives to join the fight in 2026.

[ [link removed] ]If you’d like to form a Courage Collective of your own, complete the form
linked here to start the process of organizing one! We’ll reach out with
training, resources, and support to get your group off the ground.

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